Students can distinguish between a good and service

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Presentation transcript:

Students can distinguish between a good and service Eagle Challenge Learning Target Students can distinguish between a good and service Standard OA1 My Favorites

Pricing How much to charge to maximize profits

Promotion Communicating with potential customers to inform, persuade, or remind them about a business’s products

Product/Service Management a marketing function that involves obtaining, developing, maintaining, and improving product service mix in response to market opportunities

Selling Planned, personalized communication that influences purchasing decisions

Marketing Concept A business should strive to satisfy customers’ needs and wants while generating a profit. Customer focused Repeat customers = profit