Enterprise Class Infrastructure for Sustained Growth Maxwell Long General Manager, Enterprise Marketing Microsoft Corporation

People Ready Business Infrastructure Personal Productivity Role Based Productivity LOB Apps & Platform des Infrastructure Desktop Data Center 2

Role Based Productivity

Enterprises Strive for Success CIO Focus in the Future: Innovation and Growth 30% 33% 18% 19% Next 12 Months 37% 16% 5% 2-3 Years 42% Improve IT Performance Reduce Costs Create Innovation Enable Revenue Growth Top Business Priorities Business Process Improvement. Controlling Operating Costs 3. Customer Relationships Workforce Effectiveness Revenue Growth Top Technology Concerns Businesses are striving for success and technology can help them to achieve it. Top business priorities are around the ways people and organizations work and around customer relationships and revenue growth. Technology can advance these priorities by working on providing better ways for people to use information, make smarter decision, modernize the tools they have to use, improve communications, and provide operational efficiencies. CIO’s, as a way to add to top-line growth, are looking for ways to use technology to create innovation. CIO Challenges in India: Domestic business growth generated by economic growth is putting pressure on IT to modernize old systems and quickly expand infrastructure The success of Indian offshore service providers is creating competition for resources CIOs lack skills in managing vendor relationships, large IT investment budgets and organizational changes. When CIOs in India get into deals, they are experiencing challenges because the local providers are often first-generation providers and, as a client, they, too, are first-generation users of services. Indian CIO's internal IT organizations are also under transformation from a traditional hierarchical approach to matrixed- and "IT lite"-type approaches, with the role of CIO being relatively new in these types of organizations. Indian CIOs are often unaware of the alternative approaches they might have for acquiring or implementing the application and infrastructure services they require in a more-innovative way. Business Intelligence Enterprise Applications Legacy Application Modernization Networking Voice and Data Server s and Storage Technologies Source: Gartner CIO Agenda 2007 Source: IDC 4

Link Between Infrastructure and Business Performance 11/29/2019 8:47 AM Link Between Infrastructure and Business Performance Companies in the top 25% of IT capability grew revenue 6.8% faster per year than their peers in the bottom 25% of IT capability. The firms in the top 25% of IT capability enjoy 23% higher revenue per employee than their peers in the bottom 25% of IT capability. Isolating the impact of all IT functions on Productivity shows that IT Infrastructure is a key determinant of superior productivity. Managers in firms that are supported by better information systems have significantly better insight into, and control over, key dimensions of their business.  Information technology fuels profitable revenue growth Firms with better IT have more productive employees Robust IT infrastructure is a key driver of productivity and growth Information technology gives managers more insight and control Source: Enterprise IT Capabilities and Business Performance, Harvard Business School Keystone Strategy, Inc-March 2006 ©2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Overcome the Challenges: Infrastructure Optimization A Model-based Approach Capability sequencing framework to help customer build optimized infrastructure Grounded in industry analyst and academic work, consortium work coming Provides guidance and best practices for step-by-step implementation Relative to MIT work it speaks to Technology, Shared Services and Process parts of their operating model Drives cost reduction, security & efficiency gains as well as enabling agility

Getting There From Here Infrastructure Optimization Journey 11/29/2019 8:47 AM Getting There From Here Infrastructure Optimization Journey Uncoordinated, manual Infrastructure Knowledge not captured Managed IT Infrastructure with limited automation and knowledge capture Managed and consolidated IT Infrastructure with extensive Automation, knowledge captured and re-used Fully automated management, dynamic resource Usage , business linked SLA’s. Knowledge capture automated and use automated The Infrastructure Optimization Model from Microsoft has been developed using Industry best practices, Microsoft’s own experiences with its enterprise customers, and is based upon Gartner’s Infrastructure Maturity Model and MIT’s Architecture Maturity Model. A key goal for Microsoft in creating the Infrastructure Optimization Model was to develop a simple way to use a maturity framework that is flexible and can easily be used as the benchmark for technical capability and business value. The Infrastructure Optimization Model from Microsoft helps customers understand and subsequently improve the current state of their IT infrastructure and what that means in terms of cost, security risk and operational agility. Dramatic cost savings can be realized by moving from an unmanaged environment towards a dynamic environment. Security improves from highly vulnerable in a Basic infrastructure, to dynamically proactive in a more mature infrastructure. IT Infrastructure Management changes from highly manual and reactive to highly automated and proactive. Microsoft and Partners can provide the technologies, processes and procedures to help customers move up through the Infrastructure Optimization Journey. Process moves from fragmented or non-existent to optimized and repeatable. A customer’s ability to use technology to improve their business agility and deliver business value increases as they move from the Basic state up the continuum toward a Dynamic state empowering information workers, managers and supporting new business opportunities. By working with Microsoft and using this model as a framework, an enterprise can quickly understand the strategic value and business benefits to the organization in moving from a “basic” level of maturity (where the IT infrastructure is generally considered a “cost center”) towards a more “dynamic” use when the business value of the IT infrastructure is clearly understood and the IT infrastructure is viewed as a strategic business asset and business enabler. More Efficient Cost Center Business Enabler Strategic Asset Cost Center ©2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Core Model Capabilities 11/29/2019 8:47 AM Core Model Capabilities Desktop, Server and Device Management Security and Networking Identity and Access Management Data Protection and Recovery IT and Security Process

Some Examples Boost the scalability of the company’s messaging infrastructure while reducing costs Consolidated servers by 71% Reduced mailbox costs 70 percent Give flight crews easier access to flight applications, improve security of remote communications and reduce costs Microsoft infrastructure solutions with online information and saved $300k by eliminating security tokens

Business Productivity Model 11/29/2019 8:47 AM 11/29/2019 8:47 AM Business Productivity Model Unified Communication & Collaboration Move from basic e-mail & phone communication to secure unified business communications, from ad-hoc teaming to federated collaboration outside firewall Enterprise Content Management Move from content on files shares & poor discoverability to federated documents & records mgmt with integrated search capabilities The Infrastructure Optimization Model from Microsoft has been developed using Industry best practices, Microsoft’s own experiences with its enterprise customers, and is based upon Gartner’s Infrastructure Maturity Model and MIT’s Architecture Maturity Model. A key goal for Microsoft in creating the Infrastructure Optimization Model was to develop a simple way to use a maturity framework that is flexible and can easily be used as the benchmark for technical capability and business value. The Infrastructure Optimization Model from Microsoft helps customers understand and subsequently improve the current state of their IT infrastructure and what that means in terms of cost, security risk and operational agility. Dramatic cost savings can be realized by moving from an unmanaged environment towards a dynamic environment. Security improves from highly vulnerable in a Basic infrastructure, to dynamically proactive in a more mature infrastructure. IT Infrastructure Management changes from highly manual and reactive to highly automated and proactive. Microsoft and Partners can provide the technologies, processes and procedures to help customers move up through the Infrastructure Optimization Journey. Process moves from fragmented or non-existent to optimized and repeatable. A customer’s ability to use technology to improve their business agility and deliver business value increases as they move from the Basic state up the continuum toward a Dynamic state empowering information workers, managers and supporting new business opportunities. By working with Microsoft and using this model as a framework, an enterprise can quickly understand the strategic value and business benefits to the organization in moving from a “basic” level of maturity (where the IT infrastructure is generally considered a “cost center”) towards a more “dynamic” use when the business value of the IT infrastructure is clearly understood and the IT infrastructure is viewed as a strategic business asset and business enabler. Business Intelligence Move from data silos & manual analysis to real-time and closed loop analysis ©2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 10 © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Some Examples Need a new communication infrastructure to help drive service excellence and maintain customer loyalty Integrated solution that enhance global collaboration, reduce travel expenses and offers new video conferencing capabilities Need to better integrate with other office across the world and align with communications development strategy Migrated from Lotus Notes to the Microsoft platform to promote employee collaboration and saved $200k yearly

Application Platform Infrastructure Optimization Model 11/29/2019 8:47 AM Application Platform Model Move from custom development on legacy systems to modern, team development and management throughout the SDLC Move from managing disparate data silos to a scalable, integrated data management platform Move from disconnected applications and services to SOA and adaptive business processes Move from data silos and manual analysis to real-time and closed loop analysis Move from no UX awareness to proactive collaboration of design and development

Some Examples Grow by increasing productivity without losing safety and corporate responsibility Built a Business Intelligence real-time IT infrastructure that delivers performance indicators across the organization and accelerates decision making Scalability issues with continental.com that prevented growth of online sales and international presence Developed a new solution in 7 months, increasing the number of online transactions by 100% and dividing by half the quality insurance tasks Need to develop innovative products and services to stay ahead of competitors and also expand the multi channel capability Built a Services Oriented Architecture (SOA) to support multiple delivery channels resulting in increased customer satisfaction and customer base

Infrastructure Optimization Improves IT Efficiency 11/29/2019 8:47 AM Infrastructure Optimization Improves IT Efficiency PCs managed per IT FTE 700 600 500 400 300 IDC based their research on 141 organizations of similar size and in similar industries. The high variability demonstrated by the Basic organizations is largely because of business and IT complexity. For example, many of the organizations that had the highest costs were highly distributed environments where it was not possible to take advantage of economies of scale or implement cost saving best practices. Another Basic organization with the same best practices but less distribution would have considerably lower costs. Note: The recent GCR based white paper had a figure of $774 for Basic and excluded highly distributed environments from the sample. IDC chose to leave the distributed firms in the sample to preserve sample size. If IDC had excluded the same distributed firms, their metrics would be in the same ballpark as GCR. The variability in the Rationalized sample has its roots in a lack of complexity. Organizations with a highly concentrated PC population get much better economies of scale from the same IT staff. They also find it easier to implement best practices and can reach Rationalized more easily. Different service levels also play a role. If one Rationalized organization provides 2 hour problem resolution from the service desk while another Rationalized organization offers 4 hour problem resolution, the 2 hour service will cost more to deliver than the 4 hour. Both firms are Rationalized but different in the quality of end user service they provide. Note: To convert PCs/IT FTE the reader must do the following. 1) Invert the ratio. 2) Multiply the ratio by $100,000. This is the IT labor cost per PC. $100,000 is a fully burdened salary rate and represents an average paycheck salary rate of about $70,000. 200 100 Organization 20% 60% 20% Avg PC’s per/IT FTE IT Labor/PC 76 $1,320 172 $580 442 $230 Source: IDC data analyzed by Microsoft 2006 ©2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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Summary Robust IT infrastructure is a key driver of productivity and growth Optimization is Key not Just Cost Control Role Based Productivity = Business Growth

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