Mullin’s Seven Domains Model Template The Seven Domains Model was developed by professor and entrepreneur John Mullins and outlined in his book The New Business Road Test. It was created for entrepreneurs interested in starting their own business as well as being a helpful guide for companies working to decide whether to pursue new product opportunities. Mullin’s Seven Domains Model divides the proposed new product or venture into seven “domains”, four that look at the small (micro) and large (macro) aspects of the market and industry, as well as three that focus on internal issues within a company. As one begins to analyze each of the domains and ask key questions, a clearer picture will emerge as to the viability of the business or product being considered. During this process, potential challenges will be uncovered which can be addressed while writing the business plan. The seven domains include: Market Attractiveness Sector Market Benefits and Attractiveness Industry Attractiveness Sustainable Advantage Mission, Aspirations and Risk Tolerance Ability to Execute Connectedness Up, Down, Across Value Chain Want more tools and templates? Visit https://upboard.io/

Mullin’s Seven Domain Model Market Domain Industry Domain Market Attractiveness Industry Attractiveness Connect-ness Across Value Chain Macro Level Mission, Aspirations, Risk Tolerance Ability to Execute Sector Market Benefits & Attractiveness Cost Micro Level Want more tools and templates? Visit https://upboard.io/

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