Your Carriage Trade Advantage

An introduction to Carriage Trade The Carriage Trade luxury property marketing program is designed to uniquely showcase the most distinguished homes in Canada Our finest properties coast-to-coast Accessible via our exclusive luxury website – carriagetradeproperties.ca Enhanced by superior marketing and promotional resources Supported by premier industry partners in training and international property promotion With an aesthetic appealing to the most discerning clients rlpNetwork.com >Marketing >Carriage Trade

Does your listing qualify as a Carriage Trade property? Criteria are designed to secure exclusivity for you and your clients Price – Your Freehold, Condo or Recreational property listing price is three times the average residential sale price as determined by your local real estate board, or four times the average sale price for Metro Vancouver, Calgary, Greater Toronto and Greater Montreal, (with distinct condo / townhome price threshold versus the average price across all property types for those areas.) Location – The property is situated in a prestigious, sought-after neighbourhood or on prized acreage or land. Distinction – The property possesses one or more distinguishing characteristics. rlpNetwork.com >Marketing >Carriage Trade >Criteria

Carriage Trade criteria (cont’d) Distinguishing characteristics can include: Amenities Features that provide unique ownership advantages such as home automation, a library, stables, an observatory, etc. Design The architecture and the interior design are luxurious or otherwise desirable A noteworthy architect designed the home Special materials or strategies were employed in the home’s construction rlpNetwork.com >Marketing >Carriage Trade >Criteria

Carriage Trade criteria (cont’d) Property Situated on coveted land or sprawling acreage Breathtaking views, inspired landscaping Waterfront, or mountain location Exclusive privacy or limited access History There is a historical designation or historical significance associated with the residence Exceptions Considered by committee upon request where a property’s distinguishing characteristics are sufficiently unique and appealing to luxury buyers Submit property photos, description and rationale to carriagetrade@royallepage.ca for a weekday response within 48 hours rlpNetwork.com >Marketing >Carriage Trade >Criteria

Carriage Trade Listing Presentation Secure your next luxury listing with a presentation that sets you apart Communicate the full value of your service with polished professionalism Articulate the Carriage Trade advantage Leverage visual images and a sophisticated aesthetic to deliver optimal impact Address your sellers key concerns and diffuse potential objections before they occur Give your sellers confidence that you have their best interest at heart Download and customize your Carriage Trade Listing Presentation from rlpNetwork.com. rlpNetwork.com >Marketing >Carriage Trade >Listing Presentation

Exclusive luxury property website Showcase listings with the ultimate luxury property search experience Exhibits luxury features with over 30 photos Demonstrates full property value with expanded property information and larger photos Includes an enhanced presence on royallepage.ca with Featured Property rotation and distinctive Carriage Trade flag Over four million consumers per month have access to Carriage Trade listings through royallepage.ca traffic Properties are prequalified for automatic publication to carriagetradeproperties.ca (see next slide). carriagetradeproperties.ca | royallepage.ca

Automated publication to carriagetradeproperties.ca Let automated publication do the work for you Your luxury listings that price-qualify for Carriage Trade will be automatically posted to carriagetradeproperties.ca as well as royallepage.ca with no further action required from you.  You will receive an email notification that your property has been published to the website with the option to remove it. For full details and exception handling information, visit the Automated Publication page on rlpNetwork.com. rlpNetwork.com >Marketing >Carriage Trade >Automated Publication

Distinctive Carriage Trade lawn sign Require a sign of distinction to differentiate your property Distinctive Carriage Trade logo reflects a property worthy of special consideration Sophisticated black background commands attention and stands out from other signage Chose agent signage or couple company signage with an agent sign rider Download signage files and the Carriage Trade Identity Guide on rlpNetwork.com and send to your signage supplier for production rlpNetwork.com >Marketing >Carriage Trade >Signage

Effortless luxury property marketing Create a suite of marketing pieces in minutes with listings data integrated Marketing Centre designs Full-screen single property websites Feature sheets Property brochures Postcards Property cards Select desired designs from Smart Studio on rlpNetwork.com. rlpNetwork.com >Marketing >Carriage Trade >Marketing Templates

LuxuryRealEstate.com Attract foreign buyers from over 200 countries A global network of over 130,000 of the world’s finest luxury real estate professionals curating the world’s #1 portal for luxury properties – LuxuryRealEstate.com Over 60,000 properties with an average price of $2.4M and several times more $1M+ listings than any near-peer Ranks at the top of Google, Bing and Yahoo searches attracting over 500,000 visitors from over 200 countries Includes access to exclusive webinars and conferences Includes discounted rates in Luxury Real Estate magazine, Wall Street Journal, duPont Registry and Unique Homes Refer to our LuxuryRealEstate.com Partner Program for details and partner rates. rlpNetwork.com >Marketing >Carriage Trade >LuxuryRealEstate.com

More than marketing luxury listings Use these Carriage Trade materials to differentiate your elite service Client brochure Presentation folders Stationery Client gifts Personalization requests can typically be accommodated Custom orders welcome – request a quote for a desired item not currently carried Order your Carriage Trade promotional materials on The Red Market eStore. rlpNetwork.com >Marketing >Carriage Trade >Promotional Tools

Luxury Properties Report Leverage our exclusive luxury market intelligence Curated from a national survey of luxury real estate professionals together with current and historical luxury market data Features sales and pricing trends, luxury buyer profiles and preferences, and foreign buyer activity Regional trends and insights for British Columbia, Alberta, Ontario and Quebec with snapshots of Vancouver, Calgary, Toronto and Montreal Refer to the Royal LePage Carriage Trade 2016 Luxury Properties Report, press release and infographic for full details. royallepage.ca >Info & Advice >Reports & Surveys

CLHMS® luxury designation Earn the industry gold-standard designation with exclusive value Certified Luxury Home Marketing Specialist® (CLHMS®) training delivered online from respected industry veteran Laurie Moore-Moore Includes Canadian and Carriage Trade content Exclusive 15% discount for online training $420 USD includes exclusive two-year membership in the Institute for Luxury Home Marketing Inquire about live training hosted by Royal LePage Visit rlpNetwork.com to learn more and earn your CLHMS® designation online or in person rlpNetwork.com >Marketing >Carriage Trade >Luxury Designation & ILHM

ILHM© member benefits Market, network, develop and position yourself as a luxury leader Network and promote referrals via the free online member directory worldwide Market yourself and your listings online to luxury agents and buyers globally via international MLS, ProxioPro Stay informed with free webinars, blogs and reports on luxury markets and marketing intelligence Special rates with duPont Registry, Unique Homes, Ocean Home Magazine and JamesEdition.com CLHMS® training includes a two-year membership in the ILHM© offering thousands in benefits. rlpNetwork.com >Marketing >Carriage Trade >Luxury Designation & ILHM

Your Carriage Trade advantage in summary Marketing, promotional and training resources that elevate your distinguished service Anchored by a sophisticated aesthetic that appeals to the most discerning clients Listings data integrated property marketing suite you can easily create in minutes A supporting cast of prospecting and promotional tools to differentiate yourself Luxury property advertising program targeting high net worth clients internationally The most respected industry designation and complimentary resources that give you the edge rlpNetwork.com >Marketing >Carriage Trade

Questions, ideas and support How may we serve you? For assistance with luxury home marketing, email carriagetrade@royallepage.ca for a prompt response. For more information on Carriage Trade visit rlpNetwork.com >Marketing >Carriage Trade