Royal LePage Shelter Foundation Ontario Leadership Meeting January 23, 2019

Agenda Using the Royal LePage Shelter Foundation to enhance your company culture Helping your agents to use the Shelter Foundation in their business What’s coming up in 2019

2018 was another great year 20th Anniversary and 10th Annual National Garage Sale for Shelter Record fundraising at the National Sales Conference Received the AFP Philanthropy Award for “Outstanding Corporation” Added 12 new shelter partners including one that helps prevent family violence in Inuit communities (Nunavut) Nationally, we raised more than $2 million taking us to $30 million raised!

In 2018, a woman was killed every 2.5 days Why we help Close to half a million children are exposed to abuse in the home In 2018, a woman was killed every 2.5 days 6,300 women and children

Why support the Royal LePage Shelter Foundation? People are turning to the private sector and asking that companies respond to broader societal challenges. - Deloitte: 2018 Global Human Capital Trends Charitable giving and corporate philanthropy are a key pillar of consumer satisfaction. Simply put, people like to work with or buy from good people. - Give Group, 2016

Enhancing your company culture: Why is this important? 94% of executives and 88% of employees believe a strong corporate culture is important to a business’ success. Strong correlation between people who say they feel happy and valued at work and those who say their company has a strong culture. Deloitte: 2018 Global Human Capital Trends

Enhancing your company culture: Why is this important? The companies who are named Best Place to Work tend to have strong, positive corporate cultures that help employees feel and perform their best. Research found that employees’ overall ratings of their company’s qualities – including collaboration, workplace environment and values – are rated 20% higher at companies that exhibit a strong culture*. Forbes Magazine, August 2018 * Conducted by CultureIQ

Enhancing your company culture by using the Royal LePage Shelter Foundation Corporate giving improves company culture. Charitable giving is an opportunity for companies to reinforce their purpose – their greater cause, beyond products and services – and help their people connect to that purpose. 78% of employees who are provided multiple charitable opportunities expressed support for their company’s values as compared to 50% of employees at companies that do not organize charitable events. O.C. Tanner – a global company that offers products and services to help people thrive at work O.C. Tanner (2018): Survey of 1,000 employees at companies across the U.S. to understand how they perceive corporate charitable giving

Enhancing your company culture by using the Royal LePage Shelter Foundation In organizing and offering charitable opportunities for employees, companies can create strong traditions. Promotes a sense of pride and ownership. Creates greater engagement and loyalty.

Enhancing your company culture by using the Royal LePage Shelter Foundation People are happier when they work for generous companies. Happier and more engaged people benefit the company in numerous ways – improved productivity, better relationships, more corporate growth. Your agents become recruiters for you! Your agents gain more business because their pride and satisfaction in their company is evident to others.

Enhancing your company culture: Why is this important? Benefits of having a strong culture within a real estate brokerage: Competitive advantage in recruitment Loyalty and retention Job satisfaction Collaboration – a positive culture facilitates social interaction, teamwork and open communication Better work performance and higher productivity Increased workplace morale Decreased stress

Use the Royal LePage Shelter Foundation to create a strong positive culture by: Providing meaning Encouraging positivity Fostering social connections

Enhancing your company culture by using the Royal LePage Shelter Foundation Set up a Shelter Committee in your office – encourages collaboration, social connections, shared goals Invite your Shelter representative (staff, volunteer) to speak at your team meeting at least once a year Once a month, organize a simple Shelter fundraiser in the office that gets your agents working together – bake sale, potluck or soup lunch, crazy hat or tie day

Enhancing your company culture by using the Royal LePage Shelter Foundation Use holidays as ways to celebrate – Valentine’s Day, Mother’s Day, Christmas – by gathering donated gift cards or putting together gift baskets Mark milestones with a focus on supporting your local shelter: Back to School – assemble backpacks with donated school supplies New Year’s Day – gather toiletries for a “fresh start” Birthdays – recognize the birthdays of the agents in your office by sending a birthday cake once a month to your local shelter

Enhancing your company culture by using the Royal LePage Shelter Foundation Order Shelter Blooms and get a group of your agents together to plant them at a local nursing home, school yard or at your shelter Ask your shelter partner if they have a volunteer project that could involve your agents in a tangible way – e.g. gardening, painting, tidying, cooking a holiday meal Take part in the National Garage Sale for Shelter Organize a fundraising event which includes agents, clients and the community

Events organized by Royal LePage agents/offices Golf tournament Bowling, softball, ski day Movie night BBQ lunch or dinner Dance with a live band Comedy night Silent and Live Auction Ask me for more ideas!

Best Practices for agents to use the Royal LePage Shelter Foundation in their business Sign up to be a Commission Donor Incorporate the Shelter Foundation into existing client appreciation events, e.g. movie nights, cocktail parties Organize a silent or live auction Collect pajamas, toiletries or gift cards Do a pie or pumpkin giveaway in exchange for a donation Take part in a personal challenge (e.g. marathon) and collect pledges Help organize a fundraiser, like the National Garage Sale for Shelter

Charitable giving supports agents’ marketing efforts By supporting the Royal LePage Shelter Foundation, your agents will stand out for doing good in your community! Gives them a reason to contact past clients and exposure to new prospects Share what they are doing Buyer/Seller presentations Client thank you notes Content for drip marketing campaigns and e-newsletters Social media Email signature, sign riders

Royal LePage Shelter Foundation What’s coming up in 2019 11th Annual National Garage Sale for Shelter – May 11 4th Annual Texas Hold’em Charity Tournament – June 19 (Toronto) Shelter Auction at National HeadStart conference – Sept 19/20 (Kamloops) Takes place in November To help a trekker meet their fundraising goal: saharachallenge.ca Differentiation – set yourself apart for doing good

Thank you to our national sponsors Presenting Sponsor National Garage Sale for Shelter Partner Supporting Sponsor

Follow us! Your Shelter fundraising events are listed on royallepage.ca Shelter resources can be found on the rlpNetwork

Shanan Spencer-Brown Executive Director Royal LePage Shelter Foundation Direct: 416-510-5750 shanansb@royallepage.ca www.royallepage.ca/shelter