Strategic Business Services Winter Leadership Meeting January 2016

Agenda www.royallepage.ca rlpNetwork Email Learning Services Marketing Centre Red Market Clientclick

www.royallepage.ca Introduce Strategic Partnerships Building on our best year ever where we saw more than 3 million visits in August 2015, we plan to introduce several exciting new features to further propel momentum in 2016. Introduce Strategic Partnerships Partner with reputable national and regional companies to provide added value to consumers searching for local amenities and ancillary services to their real estate transactions Enrich Listings Data Source sold listings and other data where available and provide agents with the ability to display their own sold listings on www.royallepage.ca via rlpNetwork

www.royallepage.ca Building on our best year ever where we saw more than 3 million visits in August 2015, we plan to introduce several exciting new features to further propel momentum in 2016. Enhance Hyperlocal Content Partner with Canada’s leading market research firm to enhance neighbourhood content and design new searches with insight into consumer profiles and local market statistics Introduce New Searches In addition to the Keyword Search launched in 2015, provide consumers the opportunity to search by Travel Time as well as lifestyle preferences and similar neighbourhoods Fully Mobile The site will be fully optimized for mobile devices by the end of March

rlpNetwork Following the launch of the new intranet site in February 2015, we saw more than 12,000 users log onto rlpNetwork in March. Everyone Can Now Access Google Apps All members of our Network, even those not actively using their @royallepage.ca email address, can access Google Apps for Work including Calendar, Drive, Hangouts, and Google+ Unlicensed Assistants There is a new personnel type in User Administration that has similar rights to an agent but will not display on the royallepage.ca website Chat Available for Support Users now have the ability to chat with Royal LePage’s Customer Care Centre during normal business hours via the Help button on rlpNetwork

rlpNetwork Following the launch of the new intranet site in February 2015, we saw more than 12,000 users log onto rlpNetwork in March. Regional Content We will soon be able to display unique content by province, region or even city Broker Shared Calendar On rlpNetwork, brokers will be able to create local calendars that can be viewed only by agents in their brokerage Find the Expert Brokers can promote expert speakers they may have in their office for other brokers to include in training or sales meetings

Email Since launching with Gmail in 2014, use of @royallepage.ca email addresses has more than doubled to over 20,000 licenses. Enable 2-Step Verification With an increasing rate of fraud and phishing attacks targeting our industry in particular, it is critical that you protect yourselves, your agents, and your customers by enabling 2-step verification on your email account Distribution Lists We are currently piloting a way for a broker to send an email to their entire brokerage or to a specific location with custom email addresses. These distribution lists will be available nationally in the next few months.

Email Since launching with Gmail in 2014, use of @royallepage.ca email addresses has more than doubled to over 20,000 licenses. Use It or Lose It (but not too much) Ensure you and your agents are displaying active email addresses on RLP.ca Do not display your @royallepage.ca address if you don’t use it Please request new email addresses only if absolutely necessary. Groups, aliases and distribution lists can often address your business needs.

Spring Realtor Marketing Workshop Listings That Sell: Marketing Your Properties in 2016 Just in time for spring market: Top requested curriculum from agents – they asked for it and we listened Learn the latest marketing tools and techniques that sell listings most quickly Hands-on focus includes the updated Listing Presentation, as well as digital and traditional Listing Marketing Tools and Campaigns from the Marketing Centre Dates, times and locations coming soon Make sure your agents and support staff attend. 66% of past attendees say workshop training makes them more productive and 33% have obtained new business as a result! rlpNetwork.com >Training >REALTOR Marketing Workshops

Sales Success webinars in 2016 Over 133,000 hours of sales coaching watched in 2015 Gather your sales team to watch live sessions monthly: Jan 20: Get off to a fast start in 2016 (Buffini & Co – VP of Coaching, Dave McGhee) Feb 24: Coaching Tips to Keep You Accountable – (Buffini & Co) March 30: Increasing Your Competitive Edge – (Genworth) Schedule published quarterly More industry-leading trainers! Recordings available on-demand in rlpNetwork > Training > Webinar Training >Past Webinars In 2015, we launched the Sales Success webinar series with Chris Leader of Leader’s Edge Training and Laurie Moore-Moore of the Institute for Luxury Home Marketing to deliver a monthly webinar to build your agents’ sales skills. Topics for 2015 ranged from business planning to working with international clientele and attracted hundreds of viewers across Royal LePage. By the end of the year, we had served up over 8,000 views and over 133,000 hours of “watch time” over YouTube. This year, we are expanding Sales Success to include many more industry leaders in sales and training on ever more varied topics. Topics, dates and speakers are published quarterly. The schedule for first quarter is: January 20 – Getting off to a fast start in 2016 – Facilitated by Dave McGhee, VP of Coaching, Buffini & Co. February 24* – Coaching Tips to Keep you Accountable – Facilitated by Buffini & Co (*PLEASE NOTE THE DATE IS TENTATIVE AND TBC) March 30* – Increasing your competitive edge – Facilitated by Gita Cartwright and Andrew Schwalm, Genworth Financial (*PLEASE NOTE THE DATE IS TENTATIVE AND TBC) rlpNetwork.com >Training >Webinar Training >Upcoming Webinars

Tech Toolkit webinars in 2016 Increasing technology knowledge Increase productivity and reduce costs with technology feature training on Royal LePage and industry tools: Jan 14: Setting up Gmail for increased efficiency and client communications Feb 3: Schedule your Client-For-Life campaign in the Marketing Centre Apr 6: Customize your listing presentation from anywhere with Google Slides May 4: Setting up a YouTube channel Recordings available on-demand in rlpNetwork (Training> Webinar Training >Past Webinars) 2015 also saw the launch of the “Building Your Tech Toolkit” webinar series where Learning Services showed your agents how to leverage Royal LePage and industry tools that increase their productivity and reduce their operational costs. This year, we are narrowing our focus on the tools to show a specific usage of the tool starting with: Jan 14 – Setting up Gmail for increased efficiency and client communications – which will help agents learn functionality in Gmail that assists them with more expedient communications during the busy spring sales season. We hear agents say they “don’t have time” and this webinar will give them practical ideas for leveraging Gmail to create a system of responses including auto responses, canned emails and more. Feb 3 – We help agents continue getting their email communications systematized with a look at the drip marketing functionality in the Marketing Centre. In this webinar, we show agents how to import their contacts and get the 2016 Client for Life campaign ready to go! Etc. rlpNetwork.com >Training >Webinar Training >Upcoming Webinars

Coming to ClientClick in 2016 2015: 20+% growth for the third year in a row! With continued product development, ClientClick just keeps looking – and selling – better: New responsive design templates will be added for agent and broker/office websites Brokerage-specific website design that enables multi-office information coming soon Idea: Many Brokers are finding success by offering the $169/yr “Essentials” level ClientClick website as a recruiting incentive 2016: More responsive design templates Likely 3 new agent templates in responsive design Likely 1 new broker/office template in responsive design 2015: Beta launch of My Book (ClientClick CRM) Responsive designs released for Elite, or $299/yr site (includes designs: “Times Square”, “Eclipse”, “Tiles” design) Popular Elite designs “Carousel” and “Vista” made responsive “Bold” design made available to Essentials, or $169/yr site subscribers Essentials receives mobile site upgrade Sold property “power assist” tool for non-Quebec listings Custom listing search pages (multiple targeted search pages on a single site) Automated display of RLP awards from user’s RLP Network profile “Tiles”, Times Square and Eclipse responsive designs - Brokerage additions rlpNetwork.com >Marketing >ClientClick Websites

2016 Client-for-Life Campaign Drip marketing to nurture repeat and referral New ePostcard delivery format renders optimally on all devices: Features include home décor/ improvement/ maintenance and buying and selling information Combines with the quarterly e-newsletter campaign for a client drip every month Positions agent as the go-to expert consultant Distribution reminders to agent triggers client follow up if desired Analytics to measure campaign success Professionally designed with proprietary content Launches Jan 22 in the Marketing Centre. Tech Toolkit training webinar on Feb 3. rlpNetwork.com >Marketing >Marketing Centre

The New Red Market eStore A new vendor, a new experience, new advantages Launching Feb 8, the top five reasons to shop the new Red Market: Improved product selection – more brands, options for low, mid and premium price points Better pricing – the same or better rates, particularly on print products Better shipping rates – 70% off UPS posted rates, or use your own account, or Canada Post More personalization options – More made to order options you can see personalized on screen 2.5% of all sales supports the Royal LePage Shelter Foundation Shop today for clearance prices and free gifts while supplies last! rlpNetwork.com >Marketing >Red Market eStore

Questions?