Regional Tourism Strategy Perthshire Action Plan

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Presentation transcript:

Regional Tourism Strategy Perthshire Action Plan Perthshire Tourism Action Plan Workshop Birnam Arts & Conference Centre 19 September 2019 Alan Graham – Perth and Kinross Council

Background Audit and appraisal of tourism opportunities Rationale for Greater Regional Collaboration V&A Dundee Regional proposition to strengthen destination appeal, address new markets Pool public sector resources Tay Cities Deal A new approach to economic development Asks – investment in capital projects Offer – to work more collaboratively “Full Deal” end 2019; Programme over 10 – 15 years

Regional Approach Strategic Context Tourism 2020 – national strategy Tay Cities Deal 2018 – 2028 Regional economic strategy and new partnership arrangements Regional Tourism Strategy Local authorities working with SE and VS Growing business turnover in region’s economy Identify significant opportunities for growth in this region

Regional Tourism Strategy Development Regional Strategy Development Priorities for regional action to grow value of visitor economy Industry Consultation Survey Workshops 1 to 1s Comparator Analysis Development of Regional Strategy Regional Tourism Conference

Perthshire Action Plan Development Perthshire Tourism Strategy & Action Plan – PTP Tourism Sector Plan Development of Local Action Plan that complements and fits the National and Regional Strategies National National Strategy Regional Regional Strategy Connector Themes; Shared Values Area Perthshire Action Plan Priorities for action by industry and partners

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