Some examples of brand placement and depiction in movies.

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Presentation transcript:

Some examples of brand placement and depiction in movies. Some examples of brand placement and depiction in movies. (A) Eddie Murphy featuring Luck Strike in Beverly Hills Cop (1984), (B) Betty Boop featuring Camels in Who Framed Roger Rabbit? (1988), (C) Gwyenth Paltrow and Ethan Hawke featuring Kools in Great Expectations (1998), (D) Jim Carrey featuring Marlboros in Me, Myself, and Irene (2000). The tobacco industry voluntary code purports to end product placement in films after 1990. C Mekemson, and S A Glantz Tob Control 2002;11:i81-i91 ©2002 by BMJ Publishing Group Ltd