“Drinking the Stars in Dallas” Justin Farmer- PM Dallas, Texas

“Drinking the Stars in Dallas” Date & Location: Start date December 1, 2013 Action: Bistro 31 added Dom Perignon Blanc to their btg champagne list. Trained staff on how to use suggestive selling with this high end by the glass Champagne. Bistro 31 was given a Perlodge system to reduce on spoilage. Objective: To offer exceptional Champagne for the Holidays leading up to Christmas and New Years. Create a buzz within this tight knit community and to get patrons try a glass of Dom Perignon. We wanted Bistro 31to be known as the “go to place” to get a glass of Dom Perignon in Dallas. Results: Account sold 42 bottles of DP Reserve Cuvee in the month of December. The account was pleased with the success they are going to keep it on the BTG list.