Knowing the Competition

Slides:



Advertisements
Similar presentations
RE/MAX India RE/MAX KARNATAKA *. RE/MAX India Are you in Real Estate Business??
Advertisements

Learn. Live. Lead. Life-long Learning and Real Estate Success Jessica Lautz November 9, 2013.
2013 MEMBER PROFILE- CALIFORNIA REPORT. BUSINESS CHARACTERISTICS OF CA MEMBERS.
Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris – President, Jordan Baris REALTORS® Panelists: Charlie Young.
Royal LePage Real Estate Brokers Meeting July 2004.
Entering the US Market from Europe The challenges and differences Before Entering do your homework ERA USA operations The ERA experience.
RE/MAX India KARNATAKA Presents. R U in Real Estate Business.
Agent Alternatives Heartland Financial Services, LLC August 20, 2012.
RE/MAX Europe Regional Services
The Sutton Brand. Why is “Brand” Important? Consumers are most comfortable with, and are loyal to, brands they know and trust Recognized brands provide.
Why CENTURY 21? Mizrahi Realty. Why The CENTURY 21 ® System? Through the CENTURY 21 System, you have the opportunity and increased resources to leverage.
Sales & Recruiting Strategy Review Separation… Is in the Preparation.
Referrals = Additional Income. A rookie agent in Coldwell Banker Commercial’s Salt Lake City office knew his father-in-law was considering selling his.
Catherine Bonn, Tyler Crimm, Alexander Embiricos, Tom McLaughlin, and Joey Zwicker.
Presented by Kate Heavey Windermere Services Luxury Portfolio Overview.
Business Plan Template. Table of Contents Team Bios- 2 people per slide (max 3) Market need- 2 slides max Current solutions- 2 slides max Proposed solution-
Positioning for Differentiation Individual and UCAS, Importance of Branding.
Coldwell Banker Commercial NRT Demographics on every listing.
Franchising. What is a Franchise An or license between parties which gives a person or group of people (the __________) the rights to market a product.
Online Marketing Plan for Selling Your Home Jim Hurley Expert, REALTORS
Note: This template was designed as a starting point to help you create a slide deck for a panel on listing appointments. Panel organizers and/or the moderator.
Coldwell Banker Vanguard Previews. COLDWELL BANKER ® VANGUARD REALTY ‣ Established in 1977, Vanguard Realty has been in business for over 35 years ‣ Over.
Remax Online Media Plan Presented by: Ben Wollman.
Reach For The Sky RE/MAX Brand Marketing & Event Management Keeping You Educated, Entertained, Excited!
What makes an exceptional agent. RE/MAX Mumbai Gujarat Maharashtra S/he listens to you. S/he listens to you.
BBP Estates Bangladesh [2017] Sales Proposal
IN ATLANTA METRO TOP 5 ATLANTA COMPANIES: KELLER WILLIAMS REALTY
Welcome to PACIFIC ADS Presentation
Luxurybigisland.com PPC Review
1 [Business Name] [Entrepreneur’s name] [Date].
LUXURY RESIDENTIAL COMMERCIAL PROPERTY MANAGEMENT CONCIERGE SERVICES
Different Approach = Growing Industries + Huge Opportunities!
The Enagic Business And Compensation Plan
Francising and the Entrepreneur
National Marketing, Local Expertise®
58 Royal LePage The Social Media Leader*
Realizing your dreams of homeownership
Method Sellers Used to Find Agent
Canada’s Real Estate Company
Canada’s Real Estate Company
Francising and the Entrepreneur
A Competitive Climate Companies that sell, lease, install, service and monitor security systems generated total 2015 estimated industry revenues of $75.0.
Learning the Finances Behind Runnng a Succesful Business!
Don’t wait for a slower market!
33% 25% 39% 34% THE REAL ESTATE COMPANY OF CHOICE
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
MEC Fall 2018 Focus on Success.
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
THE PROOF IS IN THE NUMBERS
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
MEC Fall 2018 Focus on Success.
MEC Fall 2018 Focus on Success.
Brand. brand Over 90 Years of Marketing Innovation United Country through the Years.
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
RBO ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing.
Commercial IS WHAT WE DO January, 2016.
East Coast Competitive Review January 2014
Helping You Grow in 2019! Mark Frenette Manager, Business Development.
Benchmarking New for 2016.
Knowing the Competition
MARKETING How do I use the 100 year anniversary to market my business?
Royal LePage Prairies Region Competitor Update February 9, 2017.
Knowing the Competition
Commercial IS WHAT WE DO January, 2016.
Knowing the Competition
Welcoming You Is what we do.
Knowing the Competition
Network development Manitoba Broker Meeting
Presentation transcript:

Knowing the Competition IS WHAT WE DO January, 2016

B.C. Competitor Count December 2014 vs December 2015 Royal LePage Brand Dec '14 Dec '15 (Difference #) Re/Max 3073 3313 240 Sutton 2374 2467 93 Royal LePage 2080 2222 142 Royal Pacific 960 1016 56 Macdonald 900 946 46 Century 21 608 671 63 HomeLife 531 474 (57) Coldwell Banker 481 478 (3) Keller Williams 182 256 74 Sotheby's 115 118 3 Prudential 271 106 (165)

Brand Market Share – 2015 Vancouver & Fraser Valley

Brand Market Share – 2015 Victoria

2015 BC RLP Network Conversions We’ve added >600 agents to Royal LePAGE Coast on Vancouver Island – 141 agents Prudential Conversions – 445 agents Coast in Powell River – 15 agents

Royal LePage CANADA’S LARGEST Real Estate Company More than 16,500 Sales Professionals in over 650 locations nationwide. 6

DOUBLED IN SIZE Since 2002 we’ve more than 16,000 16,500 15,000 14,450 14.050 REALTORS 13,800 12,010 As a company, our laser focus on providing exceptional service and value is paying off. Royal LePage is experiencing incredible momentum. We’ve more than doubled the size of the company since 2002. And, 2014 has been a banner year. We expect to add 1,000 agents to our already sizable Network this year alone. That’s 1,000 more opportunities for networking and referrals. 9,555 7,000 2002 2003 2005 2007 2009 2011 2013 2014 2015

National Brands… December 2014 vs December 2015

Bursting Balloons IS WHAT WE DO January, 2016

The high cost of floating “Above the Crowd”

RE/MAX vs. RLP Franchisor Fees – Agent Gross Commission Income   $60,000 $100,000 $150,000 $200,000 $250,000 RE/MAX Annual Fee $400 Monthly Fees Monthly Fee fixed $130 Variable Fee 1% to max of $2000 $600 $1,000 $1,500 $2,000 Regional Ad Fund $115 Total $3,940 $4,340 $4,840 $5,340 Royal LePage Monthly Fee Fixed $125 Variable Fee 1% to max of $1325 $1,325 $2,100 $2,500 $2,825 RE/MAX Fees vs RLP difference $ $1,840 $2,015 $2,515 RE/MAX Fees vs RLP difference % 188% 174% 171% 189%

RE/MAX vs. RLP Franchisor Fees – Teams Gross Commission Income   $140,000 $250,000 $500,000 $750,000 $1,000,000 Number of Agents in the Team 2 3 5 7 RE/MAX Annual Fee ($400) $800 $1,200 $2,000 $2,800 Monthly Fees Monthly Fee fixed ($130/agent) $260 $390 $650 $910 Variable Fee 1% to max of $2000 $1,400 $2,500 $5,000 $7,500 $10,000 Regional Ad Fund ($115/agent) $230 $345 $575 $805 Total $8,080 $9,180 $15,020 $24,200 $33,380 Royal LePage Monthly Fee Fixed ($125/agent) $250 $375 $625 $875 Variable Fee 1% to max of $1325 $1,325 $4,325 $5,825 $8,825 $11,825 RE/MAX Fees vs RLP difference $ $3,755 $4,855 $9,195 $15,375 $21,555 RE/MAX Fees vs RLP difference % 187% 212% 258% 274% 282%

Franchisor Differentiators RE/MAX 5 year Term Initial Franchise Fee $27,500 Renewal Fee $10,000 Broker/Owner pays Annual and Monthly fees to Franchisor ROYAL LEPAGE 10 year Term Initial Franchise Fee $10,000 Renewal Fee Up to $10,000 Broker/Owner (non selling) exempt from fees

Proof is in the numbers… Get to know their plans locally. Determine your competitiveness in the market for your fee structure. Leverage potential fee advantage for teams. Prepare an apples to apples comparison…