Recruiting services overview

Training & Accountability Setting you up for success. 2015 Program Completed Buffini & Company - Ultimate Recruiting Solution yielded strong results 105 Brokers/Managers recruited 428 agents – over 4 new recruits per person on average 2016 Program Launches Real Estate Leadership’s Complete Recruiting Mastery is available to Brokers/Managers in 2016, starting in April Learn the skills, develop the confidence and yield the results of a recruiting leader with industry veteran Lou Izzo Royal LePage sponsors this exclusive and customized recruiting program Content rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

Recruiting Mastery Program Royal LePage has an exclusive arrangement for a customized program with Lou Izzo to bring Recruiting Mastery to our Network. Program Components 2-Day In-person Training in Toronto Skills-based program to create confidence and leadership in recruiting Recruiting goals linked to realistic listings inventory predictions Focus on both recruiting new and experienced agents via consultative recruiting Scripts, dialogues and objection handling techniques for all situations Role playing to support various scenarios above Marketing campaigns to support you in the Marketing Centre 5 Month Group Accountability Coaching Every other week, you and your group will meet for further training and accountability against the goals you have set

Lou Izzo Credentials Lou successfully grew Hunt Real Estate from 350 to 1,300 agents over a period of 20 years. He now teaches other brokers how they can grow their businesses with strong results. Accomplishments President of Hunt Real Estate (Buffalo, NY) Recruited over 4,000 agents, of which 1,400 are experienced agents and 400 were in the top 5% of their MLS Recruited 24 managers from the competition Completed over 30 acquisitions Served as Recruiter, Trainer, Director of Career Development, Director of Relocation, General Manager and Vice-President all before he became President President of Real Estate Leadership (REL) Trained 600 brokers with REL, many of which are leaders in their networks For companies who worked with Lou over a 1-year period, their gross recruiting improved by more than 30% and their net agent gain was between 5 – 7% Clients include Bershire Hathaway Fox and Roach (Number 1 in Berkshire Hathaway), Shorewest Realtors (Number 1 in Wisconsin), FC Tucker (Number 1 in Indiana), Coldwell Banker Howard Perry and Walston (number 2 CB in US), etc. In addition, for the results, two of these firms were in Lou’s traditional 6 session program with one year of monthly in-market follow ups and one was on the 6-week program with webinar follow up for three months. Our program is different, somewhere in-between these two program but the results should still be positive.

Recruiting Mastery Program Costs Royal LePage can offer this program to you at a cost of $1,650. For out-of-town attendees, hotel rooms are extra. How can I Sign Up? 2-Day Toronto Training Event Information Date: Wednesday, April 7 – Friday, April 8 Location: Double Tree Hotel, 108 Chestnut St (Downtown) Coaching Session Information [To be inserted once we have info from Lou] Sign-up Forms On your tables, please fill in the forms and provide them to me. If you need more time to decide, please email the form to Jill Caffery at jill@relcompany.com. If you’d like more detail on the program, more detail is on rlpnetwork.com >Managing >Recruiting >Training & Accountability

Generate and manage leads. TalentNest & POP Generate and manage leads. New - attracts applicants from 50+ online job boards Over 239% more recruitments leads in 2015 Includes completed POP candidate assessment Track and manage ALL your prospects to hire via TalentNest’s applicant tracking system Unique URL to manage your own recruiting efforts Action Items Take the TalentNest training webinar on rlpNetwork.com Retrieve your unique TalentNest URL Apply URL to your online recruiting lead sources – career website/page, online job postings, social media, blog, email Take the POP training webinar on rlpNetwork.com Content rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

Partnering to save you money. Workopolis Partnering to save you money. Preferred access to Canada’s largest and most trafficked career website 83% discount includes unlimited job posts/re-posts (offer open until Jan 31) Ideal for all roles – sales, management, training, admin, support Royal LePage branded template for optimal visibility Dedicated training and support for optimal results Route sales role leads to your TalentNest account including POP Action Items Contact Kim Alexander at 1.855.559.6756 x.8746, or Kim.Alexander@workopolis.com Take the 7-minute best practice webinar before posting any job for best results Debra Harris Testimonial: "Our brokerage signed up for the Workopolis posting service because we can reach the right kind of agent candidate and keep a constant flow of applicants coming in so that we always have the right team in place. It's also helps us leverage our time - allowing us to focus on the tasks of running a brokerage while continuously supporting our recruiting goals. The Workopolis pricing is a fraction of what we have been charged by others, to post as often as we want. The hands-on service and information makes it easy. Nineteen more to sign up reserves this great offer for everyone!" rlpNetwork.com >Managing >Recruiting >Lead Generation & Management

Recruiting Videos & Fact Sheets Show potential recruits “what’s in it for me?” Three new ‘Why I Joined Royal LePage’ agent videos – new, experienced and team leader (all under 1:30) Ten updated Fact Sheets detail the ‘Royal LePage Toolkit for Success’ and provide substance to our promise to ‘Maximize Your Earning Potential’ Action Items Embed videos and link Fact Sheets via: Career website/pages Online job ads Social media Blog Include printed Fact Sheets in your interview package Content rlpNetwork.com >Managing >Recruiting >Tools

Recruiting eCampaign Stay top of mind. Twelve automated drip emails highlight “The Royal LePage Toolkit for Success” Dripped weekly or monthly via pre-built Marketing Centre campaigns Links to updated Fact Sheets for each component of our Toolkit for Success Embed new recruiting videos and route sales role leads to your TalentNest Action Items Watch tutorials 1 & 2 for instructions on leveraging the Recruiting eCampaign Set up weekly and monthly campaigns Add your TalentNest URL and default recruiting or your company-specific videos Add current prospects now and individual prospects as they come in Content rlpNetwork.com >Managing >Recruiting >Tools

Marketing Ads & Templates More sizzle! ‘By The Numbers’ (national & provincial) #1 (in select provinces) ‘Is What We Do’ ads ‘We’re Hiring’ ad/poster Toolkit for Success Action Items Leverage all of these resources for: Career website/pages Print and online recruiting ads Social media sharing and blog content Direct marketing to prospective recruits Posting in the office Inclusion in your interview package Content rlpNetwork.com >Managing >Recruiting >Marketing Ads & Templates

Recruiting Presentation & Guest Account Closing your next recruit. Articulate your value proposition with the customizable Recruiting Presentation Show them the scope of our services with guest access to rlpNetwork Action Items Customize the recruiting presentation with your unique brokerage value proposition, services and area market info. Watch for quarterly updates! Provide your potential recruits with guest access to rlpNetwork Content rlpNetwork.com >Managing >Recruiting >Tools

Welcoming your new recruit! Onboarding Welcoming your new recruit! Get new recruits off to a running start with a customizable five-week New Agent Orientation plan with daily activities and training that set recruits up for success Week 1: Orientation, administration and industry-specific training Week 2: Marketing strategies and the Royal LePage Marketing Centre Week 3: Sales training and campaigns Week 4: The power of digital marketing Week 5: Tools to grow your business, overview of designations and events Welcome kits mailed out on a weekly basis include a welcome letter from President and CEO Phil Soper, personalized leatherette portfolio, name badge, pin and welcome brochure Action Items Download and customize the New Agent Orientation plan. Watch for quarterly updates! Content rlpNetwork.com >Managing >Agent Training >Agent Onboarding

Agent Satisfaction Surveys Happiness is retention! How satisfied are your agents? How likely are they to stay? Will they refer other agents and prospects to your brokerage? Identify operational, management and leadership opportunities and compare yourself to industry norms Understand how well positioned you are for growth Have a one-on-one review for in-depth analysis Royal LePage sponsors the cost of participation once every 3 years for companies with 35+ agents (sample size needed for statistically significant results) 25 companies and 1,600 agents participated in the initial pilot where, on average, we matched industry norms and will only get better! Watch for communications to register Content

Questions? recruiting@royallepage.ca Thank you!