MARKETING How do I use the 100 year anniversary to market my business? Date: January 2014

Royal LePage celebrates 100 As a great way to conclude an amazing 100 year anniversary, a flipbook of some of the celebrations across together was shared on the national website: royallepage.ca/100 The link can be shared with all of your agents, new recruits and even your clients. Some offices continue to celebrate. Feel free to continue using the hashtag #rlp100 #rlp100

Royal lepage celebrates 100 Coming soon! Look for the “100 Years of Helping You Home, The Royal LePage Story” to be mailed to your offices soon! The book commemorates 100 years of Royal LePage and it’s influence in Canadian real estate. Shipped by February 2014

Leading edge magazine Hot off the presses! – Sneak peek! The newest edition of the magazine will be shipped to all Royal LePage offices by the end of January. Great recruitment marketing piece Offers a look back on Royal LePage’s 100th anniversary, and the great ways that the company celebrated this historic event Focus on the next 100 years Tammy – these are in production as we speak and mailing will begin shortly. As an FYI, the completed mail out should happen towards the end of January. Shipped by end of January 2014

Facebook covers Share with your agents to help build a consistent look and feel on facebook New Facebook covers are created regularly to celebrate the various national holidays. You can access the covers either directly on Facebook, or you can download them via the rlpNetwork. Rlpnetwork > REALTORS > Grow Your business > marketing collateral > campaigns

Calendar Program – Teldon Take advantage of the teldon calendar program Two brand new calendars are available for 2014! Your agents have the opportunity to fully customize and send out to their current clients and prospects. To order call 1-888-983-5366 or email order@teldon.com. Launched September 2013

PUBLIC RELATIONS Date: January 2014

Outdoing Ourselves and Our Competitors From January to December 2013, Royal LePage earned 60.5 per cent more traditional media impressions than RE/MAX. Total Media Impressions since 2013: Royal LePage = 375,456,541 RE/MAX = 233,923,914 Century 21 = 19,697,287 Royal LePage’s lead is attributable to our positive relationships with influential reporters, sophisticated reports and content, and strong reputation across all media channels. More importantly, Royal LePage was positioned as the rational, insightful and education voice in the real estate industry.

From January to December 2013, Royal LePage was mentioned 275 times by British Columbian media outlets, generating 18,557,290 total impressions Select media outlets that covered Royal LePage include: Vancouver Sun, Business in Vancouver, Victoria Times-Colonist, 24 Hours Vancouver, Comox Valley Echo, the Penticton Herald, News1130, News 1140, Fairchild Radio 1470 AM.

2013 Media Coverage: British Columbia Month Media Impressions Stories Coverage January 1,209,544 15 HPS February 1,033,484 22 General* March 3,094,675 44 General and Gen Y April 1,537,956 39 General and HPS May 3,101,443 35 Garage for Shelter June 1,160,095 9 General July 2,787,349 42 August 382,749 12 Charity September 441,600 1 Feature listing October 649,470 General, Condo, HPS November 1,493,836 21 December 1,665,089 20 Total B.C. 18,557,290 275 N/A Total National 375,456,541 1,524

Objectives 2014 PR activities will designed to support and further the following business objectives: Build brand awareness Grow our network in the Lower Mainland Increase market share

2014 PR Tactics: A Snapshot MEDIA CAMPAIGNS NEW SPOKESPEOPLE ADD BC REGIONS TO HOUSE PRICE SURVEY ETHNIC MEDIA ACQUISITIONS AND CONVERSIONS POSITION AS MARKET LEADER IN TRAINING Launch new media campaigns featuring BC-specific content and research Engage new Royal LePage spokespeople in the region to offer regular local market commentary and expertise Add additional BC markets to the highly successful quarterly Royal LePage House Price Survey Increase outreach to ethnic media Create a splash around Royal LePage acquisitions and conversions Publicize Royal LePage’s professional development and growth opportunities for agents in market point was related to the discussion about recruitment and the aim of positioning RLP a market leader for training and other professional development related areas for agents and prospective recruits.  

Thank You Tammy Gilmer National Communications and Public relations director tgilmer@royallepage.ca Melissa Santiago National Marketing Manger, Royal LePage msantiago@royallepage.ca