DDS’ Role in the IMELCO Digital Accelerator Program - Go slow and take your time - My name is Matt Christensen and I am the President of DDS, this is Jenny… - We would like to show you why we are here and how we can help with your product content DDS’ Role in the IMELCO Digital Accelerator Program April 8, 2019

IMELCO + DDS Global driver, facilitator and negotiator for members and suppliers Here is information on our role and our shared goal with IMELCO Member Service Provider for IMELCO’s Digital Accelerator Program + Common e-commerce product content platform with regionalized electrical product information to enhance independent distributors’ competitiveness

Who Are We? Leading e-commerce product content provider to Electrical industry Electrical distribution industry veterans: 50+ years of combined experience Technological approach to delivering and managing content We are different History of Codale + e-commerce Sold to Sonepar… Employees from outside the industry - Apple,…

Our Role We are here to help IMELCO, its members and their distributors accelerate their e-commerce and online product content initiatives. Each member group and distributor is in a different stage of e-commerce/digitalization We can help every company regardless of where you’re at, and what technologies you employ

DDX E-Commerce Content Solution Comprehensive, e-commerce-ready product content End-to-end data management Regular maintenance Categories, normalized facets Faster, easier data integration via customized files Platform-agnostic Monthly reports Language translation + ETIM Classification capabilities Go slow through this Company is DDS, product is DDX (exchange) DDX provides distributors with a comprehensive data package to power their e-commerce website:

IMELCO Member Solution Not a one-size-fits-all How we different? #1 reason = requires incredible technology Separate import for each manufacturer = simple for manufacturers Separate export for each distributor or group = easier integration, faster time to market

ERP vs. E-Commerce Data ERP Data: Essential product data distributors rely on to sell manufacturer products, including complete pricing and packaging information Important to note the difference between ERP + E-Commerce data SOURCE VARIES BY DISTRIBUTOR CUSTOMER ORDERING E-Commerce Product Content: Everything manufacturers make available to help you market and sell their products online

ERP vs. E-Commerce Data ERP DATA Basic product description Pricing Packaging E-COMMERCE PRODUCT CONTENT Features and specifications Multiple hi-res images and videos Documents (spec sheets, brochures, installation manuals, CAD drawings, 2D & 3D drawings, IES and BIM files, etc.) 360-degree images, where available Marketing descriptions Application and warranty information + More

Benefit to IMELCO Common but regionalized e-commerce data strategy for members, distributors and suppliers Third-party expertise for high quality e-commerce data with faster time to market Cost-effective for member organizations and distributors How does IMELCO help? Size to help accelerate

Benefit to IMELCO Members Solutions tailored by region Maintain member choice (NOT one-size-fits-all) Exceptional online customer experiences True competitive advantage - Each member and distributor is different, has different needs

Delivering Translated Content Today German (shown) English (en-GB, en-US) Spanish (es-ES, es-MX) French Portuguese Mandarin Italian Russian Arabic Polish Czech Dutch + Any major language

Contact Us www.distributordatasolutions.com/IMELCO Matt Christensen President mattc@distdatasolutions.com +1 (801) 509-9903