Lana Pilecki lana.pilecki@canada.ca August 7th 2019 GCWCC Best Practices Lana Pilecki lana.pilecki@canada.ca August 7th 2019 nuclearsafety.gc.ca

Pledging vs. Special Events At the CNSC approximately 90% of funds raised come from pledges Special events are good for raising awareness and for team building but they are not the major source of donations In order to get the best of both we have Blitz weeks which are focused solely on pledging Have the events outside of the Blitz weeks

Blitz Weeks Have draws for prizes the first 3 weeks of the campaign If you made your decision in the 1st week you are entered in all 3 draws, if you make your decision in the 2nd week you are entered in the remaining draws, etc. To be entered in the draws you have to “make your decision”. This means either: Pledge (either on ePledge or fill out a paper form) Or inform your ambassador that you do not wish to pledge this year Encourages people to make their decision early so we don’t have to track them down later in the campaign Avoid having events scheduled so that the focus is on getting decisions

Reasons to collect the No’s Try to avoid negative reactions to someone deciding not to pledge Employees are not forced to donate and can openly tell their Ambassador that they will not be participating this year This saves both the ambassador and the employee time by not having to ask/ be asked again and again. The employee is also more likely to have a positive view of the campaign We include the No’s in out Blitz week draws This encourages employees to make their decision early (we don’t have to try to chase people down later in the campaign) By including the No’s in the draws, we do not require a lottery license because people didn’t have to ‘Pay to Play’

Ambassadors (previously canvassers) will have the one on one contact with employees Help employees with their pledges Provide additional information about the campaign Try to have 1 ambassador per 10-15 employees Provide a spreadsheet with their list of employees to canvass The ambassador updates this spreadsheet when the person has been canvassed The treasurer then updates when we have received the employees decision

Example Ambassador Spreadsheet

Determining an Employee’s Decision The Treasurer has access to check on ePledge or to check that they have received a paper form from that employee The ambassador may inform the treasurer that the employee has decided not to participate this year OR At the CNSC we have a GCWCC email address that limited people have access to. Usually the treasurer and the Campaign leader. If the employee does not wish to participate but also does not feel comfortable telling their ambassador they may send an email to our GCWCC email.

Other Tips Personalize your campaign We have started shifting our campaign to have events all year. This helps to avoid ‘Donor Fatigue’. Can be more focused on Pledging during the official Campaign months Reach out to new staff to get them involved YPN events Block a few minutes in every employees Calendar

Questions?

Thank You! nuclearsafety.gc.ca