Dynamics 365 Market Insights Preview – what’s new Know what your audience is saying, seeking, and feeling.  Dynamics 365 Market Insights Preview – what’s new Market Insights Preview helps gather actionable insights on brands, customers, competitors, and markets. You can capture AI-powered insights from Microsoft's unique web and data search sources. Gain a competitive edge by staying on top of market trends as they occur and respond faster based on what customers are saying, thinking, and feeling. October 2019 © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Agenda Current feature summary October ‘19 new features Learn more 12/5/2019 3:29 AM Current feature summary Agenda October ‘19 new features Today I will tell you all about the current features offered in the application to help your business succeed. Then, I’ll provide you with an overview of the new features for Dynamics 365 Market Insights application coming out in Oct  2019. And finally, I want to talk about our commitment, resources and suggested next steps to help you gain actionable market insights and get the most from your business! Learn more © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Dynamics 365 Market Insights Preview Our goals October ‘19 release — key investment areas Gain a competitive edge by staying on top of news, trends, and insights Discover relevant information about your customers, competition, and products Stay on top of the essentials with concise, timely emails Better understand what people are searching for and get insights curated specifically for you Make decisions based on trusted data 1. Industry insights To enable businesses to identify emerging trends, relevant news stories, and  timely insights 2. Competition insights  Create specific individual “business universe" by defining multiple topics in an industry. Assisted Query helps to define the best possible setup of topics. Dynamics 365 Market Insights is focused on giving you a competitive edge in understanding your customers and prospects. Unlike competing apps, it delivers relevant news and insights that are based on both search and browsing data. It gives you the ability to curate topics specifically for your needs and that can be very fine- grained. Note that Market Insights is in Preview and can be downloaded for free at its site. https://dynamics.microsoft.com/en-us/ai/market-insights/ 3. Greater relevance AI helps improve the ability to identify, anticipate, and act on key trends and events as they unfold. Information used in decisions comes from trusted sources and is presented with transparency, explanation, and supporting data

Dynamics 365 Market Insights Feature summary Lead capabilities Market Insights App New insights Email alerts Easy to get started Access your insights in one location through Web App Scrollable insights feed sorted by relevance Share insights with your colleagues and friends View search trends for your topic(s) Discover product features your customer look for with product insights See your audience demographics (age and gender) Navigation patterns show you where users come to your website from Monitor changes in online activity with Rising Topics Get improved news results related to your topic Alerts now have more insights Customize alert notifications (time, frequency) All your topics under one email Intuitive and quick first run experience to Insights Build a business universe (define topic characteristics in your universe) In-product tour to help learn the features of our app

Summary of what’s new and enhanced in October ‘19 12/5/2019 3:29 AM Summary of what’s new and enhanced in October ‘19 Timely email notifications Sent when there is news or new insights about your topics Web app access Access news and insights related to your topics all in one place Customized alert notifications Greater control over time, frequency, and consolidation Easy sharing of insights with colleagues Share via email, text, social media, and IM Additional insights Web data, search activity, and browsing behavior yield increased relevant information (U.S. only) Create individual “business universe” Define multiple topics of interest around your business ecosystem There are many new and enhanced features in this release. Topics are detailed more fully in individual slides (following). © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Timely email notifications 12/5/2019 3:29 AM Timely email notifications Stay on top of your news Get timely email notifications when there is news or are new insights about your topics Maximize business impact Insights notify you about what’s most important and reduces much of the distracting or irrelevant noise by use of Artificial Intelligence (AI) Personalized business information Recognize top products, brands, and companies so you see only results for your business-related topics of interest The 2019 release wave 2 includes the following enhancements: Tailored alerts: Get more relevant content for your job function or needs by choosing from a set of categories of interest to organize, filter, and prioritize content. Get insights specific to your needs and job functions. Richer insights from the market: Get even more insights about what consumers and competitors are doing online. Sentiment and tone insights: Understand at a glance the overall public sentiment and media tone of developing content. Advanced alerts refinement: Specify details for topics using Boolean operators. Grouped alerts: Group multiple related topics into a single digest notification for easy organization and consumption, saving people time and promoting efficiency. Stay on top of your news Get timely email notifications when there is news or are new insights about your topics Maximize business impact The focus is on content that is most relevant to business professionals, such as mergers, acquisitions, product launches or sunsets, customer issues, and more. Users can customize topics to tailor the content and stay focused on what matters most for your business. You can monitor what people are browsing and searching for on the web and get information on what's trending related to a topic before it even makes it to the news. Insights notify you about what’s most important and reduces much of the distracting or irrelevant noise by use of Artificial Intelligence (AI) Personalized business information Recognize top products, brands, and companies so you see only results for your business-related topics of interest. You can edit and manage your alerts at any time to ensure they are always relevant for your business context. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12/5/2019 3:29 AM Web app access One location for information The Insights feed provides a single place to access information (news and insights) about your topics Concise format Get the latest updates, coming events, and emerging insights in an easy-to-scan format optimized for quick understanding Easy to dig deeper Select any specific insight to see more details. It’s a fast way to increase your understanding of your topics of interest One location for information The Insights feed provides a single place to access information (news and insights) about your topics. Select any specific insight to see more details related to that insight. Concise format Get the latest updates, coming events, and emerging insights in an easy-to-scan format optimized for quick understanding.  Easy to dig deeper Select any specific insight to see more details. It’s a fast way to increase your understanding of your topics of interest. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Customized alert notifications 12/5/2019 3:29 AM Customized alert notifications Customization for greater control Set up delivery of your alert notifications based on your preferences of time, frequency, and consolidation Maximize business impact You’re automatically notified about what’s most important. AI reduces much of the distracting or irrelevant noise Personalized business information You’re able to recognize top products, brands, and companies so you see only the key the results Customization for greater control Set up delivery of your alert notifications based on your preferences:  •time (hourly) •frequency (daily / weekdays / weekly) •consolidation. Opt to receive one email notification for all topics.  Delete user account if no longer desired Maximize business impact You’re automatically notified about what’s most important. AI reduces much of the distracting or irrelevant noise.  Personalized business information You’re able to recognize top products, brands, and companies so you only see the result. Curate news to fit your needs by flagging irrelevant content.  You’re able to recognize top products, brands, and companies so you see only the key results. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Easy sharing of insights with colleagues 12/5/2019 3:29 AM Easy sharing of insights with colleagues Full range of sharing options Share individual insights with others via email, IM, social media, and text Encourage collaboration Sharing insights gives everyone you designate access to the same information. Business decisions can be made more collaboratively. Sharing made simple Share a link to a publicly accessible page with your insight via popular social media platforms (Twitter, LinkedIn) or by sending the link via standard messaging platforms such as email, WhatsApp, and Microsoft Teams Make decisions collaboratively by sharing insights with other people. Full range of sharing options Share individual insights with others via email, IM, social media (Twitter, LinkedIn), and text.  Encourage collaboration Sharing insights gives everyone you designate access to the same information.  Sharing made simple Share a link to a publicly accessible page with your insight via popular social media platforms (Twitter, LinkedIn) or by sending the link via standard messaging platforms such as email, WhatsApp, and Microsoft Teams.  © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12/5/2019 3:29 AM Additional insights Broader business insights​ Get additional insights related to business topics from web data, search activity, and browsing behavior New types of insight for business topics​ Rising topics Search trends ​ Product launches ​ Product attributes ​ Navigation patterns ​ Audience demographics​ U.S. focused​ The app and features are currently available in English only and are based on data from the United States This release adds new types of insight for business topics: •Rising topics let you to see changes in online activity of specific sub-topics related your topics as they happen and will show related content (when available). •Search trends allow you to understand overall changes in how people are searching for your topics. •Product launches notify you of product announcements related to your topic (if your topic is a company or product). •Product attributes help you understand what attributes or features of your product people are searching for most when comparing to competing products. •Navigation patterns help you understand browsing behavior on the Internet related to the website of your topics. •Audience demographics help you understand the demographic distribution (age and gender) of people who search for your topics. The insights will be available in English only and focus on data from the United States. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Create individual “business universe” 12/5/2019 3:29 AM Create individual “business universe” Your business eco-system You define multiple topics of interest that comprise a unique "business universe"  Assisted Query  Assisted Query increase relevancy and accuracy of insights Define your own topics   Automatic and manual definition of topics lets the app understand the semantics in your “business universe” Fine-grain your topics Assisted Query enables fine-grained classification of your topics Your business eco-system You define multiple topics of interest that comprise a unique Business Universe and relationships between these topics. Results are more focused and relevant.  Assisted Query  Assisted Query capabilities allow semantic understanding of topics and increase relevancy and accuracy of insights. Define your own topics   Automatic and manual definition of topics lets the app understand the semantics in your business universe. Fine-grain your topics  Assisted Query enables fine-grained classification of your topics and allows you to define the relationship of your topics toward yourself and toward your competitors. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Learn more about Dynamics 365 Market Insights Preview Visit the web page to learn more and start the preview Technical details about the application are available in our help documentation Microsoft offers a wide range of support in bringing Dynamics 365 Market Insights into your marketing campaign toolkit. These links are helpful places to begin. For questions please engage in our community forum © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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