GWSA Email Update 2019-09-09 B. Prine

Purpose and Format Started in April 2018 A mechanism to provide timely and up to date GWSA information Provide information that is concise and / or actionable Published monthly Includes: Upcoming events Cancellations, schedule changes and closures Highlight CSS initiatives Can be used to push RUSH information in emergency situations RUSH information could include things like unexpected centre closures, corrections to incorrect media coverage etc. The internet can take up to 24 hours to deliver content. 2019-09-09 B. Prine

GWSA Email Subscriber Growth 2019-09-09 B. Prine

Mail Chimp An on-line marketing tool Commercial platform that gives small users free access Can do monetary transactions Can integrate with many other electronic platforms like: Survey Monkey Eventbrite Facebook Instagram 2019-09-09 B. Prine

Mail Chimp Analytics How many people opened the email Time of day when e-mails were opened How many people clicked on the links & which links How often the email was opened Where the email was opened If an email address bounces and if it is a soft or a hard bounce If people unsubscribe and who unsubscribed This month we highlighted finding the Sentinel on line and as of this morning, 28 people had clicked on that link, or about 10% of the people who opened the email. Most of our users open their emails in Guelph, but typically 25 to 30 percent open them from the USA, even in the summer time! 2019-09-09 B. Prine

Timeline Published during the second week of each month Deadline for submitting information is the first Tuesday of the month Covers events and information from the middle of one month to the middle of the next month 2019-09-09 B. Prine

Sign up from the GWSA Website https://gwsa-guelph.ca On the GWSA Website under the heading “Popular Links for Members” 2019-09-09 B. Prine