Practitioner/Plumber Chris Hill President/CEO Practitioner/Plumber 55k Followers 90k Followers /ChrisHill82 @SlowGTR 12k Views Per Snap Over 90 Million Views TheChill82 /SlowGTR

Video On Page Pictures Info Graphic CTA - Calls To Action Structured Data

3rd Party Local Signals As A Ranking Factor

Understanding the Logic Of The Machine

Google’s PPC Bible/Codex

Google Adword Preview Tool

Which PPC Ad Answered the question the consumer was asking?

Which PPC Ad Answered the question the consumer was asking?

I know This Sounds Crazy But The OEM does know what they are doing. The paid search query was “New Honda Civic Incentives” I know This Sounds Crazy But The OEM does know what they are doing.

Google’s PPC Bible/Codex

Quality Score Affects Your Cost Per Click

Using The Newest Technology and Features

Using The Newest Technology and Features

Using The Newest Technology and Features

Why Branded CPC Increasing Aside from Google increasing branded keyword value of its own accord and barring site changes that would deem the advertiser less relevant for their own terms, CPCs would only increase if competition bid up the value of a given term. However, for branded traffic, that is more unlikely, since the Quality Score and ad rank for competitors bidding on brand terms should almost always be less than the brand itself. Google has made it easier for competitors to improve Quality Scores and compete against brand terms. As a result, our own costs to maintain position on our brand terms have increased. The alternative theory would be that competitors coincidentally started bidding up on brand terms following the right-hand rail change. In either case, the reaction is the same. From this, we observed that branded traffic is getting more expensive in order to maintain positions (February 7–16 vs. March 27–April 5). On average, CPC to maintain a top position for a branded search has increased more than 60 percent.

Generating Leads While Leaving The User On Social Media

The Sniper Approach

Building Your Social Media Ads

Your Audience Determines Your Success

Data Sharing Relationships

Amazon Patented It, Now You Can Use It!

Inventory Syndication

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Chris Hill CEO/President Overtake Digital Ltd. Cell: 630-433-6438 Email: Chris@OvertakeDigital.com