Viewing Trends Overview June 2016 Viewing Trends Overview

Total Viewing June 2016 Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in June 2016. 91% (2hrs 52min) of this viewing was live with the other 9% (18 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily June 2016 Housekeepers with Children watched 3 hours 3 mins of TV every day in June 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year June 2016 V’s June 2015 Live Time-Shift PVR Ownership Jan 2016 59% Jul 2016 59% PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained increased year on year for individuals and 15-24 yr olds. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels June 2016 TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 83% of ABC1 adults and 82% of 25 - 44 yr olds each week in June Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Average Monthly Commercial Impacts June 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Based on 30” sec 000s, Individuals 4+ Top 10 Advertisers June 2016 Based on 30” sec 000s, Individuals 4+   1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 DIAGEO 4 RECKITT BENCKISER 5 EIR 6 LOREAL 7 VODAFONE IRELAND 8 VIRGIN MEDIA 9 TOYOTA IRELAND 10 ALDI STORES LTD Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National