Case Study 1 English for Business 1.

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Presentation transcript:

Case Study 1 English for Business 1

Complete Entered Europe a year ago Company Brand Name Market Share Competitors Recent Developments Hudson Corporation Well-known, associated with high quality, traditional design and craftsmanship Declining in the USA because of increased competition from Asia. Asian competitors offer similar products at lower prices Entered Europe a year ago

Probable Problems The company doesn’t know the European market as well as the US one Its products may not match European tastes It may face new and different competitors It may experience distribution problems

Diana Ruth Tom Cornelius

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