History History Report Publication date: July 2017 Next publication: September 2019 History History Report

Year Key Milestone 2017 Strategic Lifestyle store rationalisation programme implemented Launch of mobile money and loyalty generation model 2016 Set up of National DC in Olifantsfontein, Gauteng for centralised distribution implementation ICC Buying Group expands into KZN and E Cape 2015 ICC Group and ICC Buying Group merge and rebranded as ICC Buying Group Focus on franchise retail roll-out with emphasis on grocery and liquor – Lifestyle Supermarket speeds up store openings to reach 17 stores by year end ICC turns 14 2013 Launch of retail network model: Franchise group – Lifestyle Supermarkets Banner group – Top Team Supamarket 2011 Gert Scheepers appointed as new CEO Proposal on the table for members with their own DC’s to develop own franchisees &/or banner groups in order to service smaller stores Launch of ICC Buying Group as extension to ICC Group Lower tier members join on a members’ agreement model

Year Key Milestone 2009 Dodson leaves to become COO & then CEO (2010) at Metcash With Dodson’s departure – ICC then owned by 18 members Larry Michelow (previously ICC Food Director) becomes Managing Director Fahhida’s Cash & Carry in Lesotho exits the group Astor bought by Massmart 2008 Kit Kat & Orient leave the group 2001 Founded by Peter Dodson - ex CEO of ICC Larger C&C’s disillusioned with current buying groups they belonged to/working on their own Proposal: Create an organization where all parties would be equal shareholders A buying operation on behalf of the member base - provide trading terms & price negotiation services & a monthly forum to meet with manufacturers A ‘not for profit’ operation 95% of rebates and terms distributed directly to individual members Providing centralised marketing and support services ICC was owned equally by Dodson and each member

Kate Shirley | Retail Analyst Maryla Masojada | Head Research Tel: +27 (0) 31 303 2803 Fax: +27 (0) 31 303 4560 info@tradeintelligence.co.za Kate Shirley | Retail Analyst – New Channels Maryla Masojada | Lead Research Disclaimer These materials and the information contained herein are collated by TI* referencing a wide range of public domain data sources, face-to-face interviews, retailer presentations and financial reports, and are intended to provide general information about the South African consumer goods trading environment and selected retailers, and are not intended as an exhaustive treatment of such subjects. Whilst every effort has been made to ensure that the information published in this work is accurate, your use of these and the information contained herein is at your own risk. The information is not intended to be relied upon as the sole basis for any decision which may affect you or your business, and TI makes no express or implied representations or warranties regarding the accuracy of the information herein. TI will not be liable for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, tort (including, without limitation, negligence), or otherwise, relating to the use of these materials and the information contained herein. TI expressly disclaims all implied warranties, including, without limitation, warranties of merchantability, title, fitness for a particular purpose, non-infringement, compatibility, security, and accuracy. * TI refers to The Retail Workshop (Pty) Ltd trading as Trade Intelligence Disclaimer These materials and the information contained herein are collated by TI* referencing a wide range of public domain data sources, face-to-face interviews, retailer presentations and financial reports, and are intended to provide general information about the South African consumer goods trading environment and selected retailers, and are not intended as an exhaustive treatment of such subjects.   Whilst every effort has been made to ensure that the information published in this work is accurate, your use of these and the information contained herein is at your own risk. The information is not intended to be relied upon as the sole basis for any decision which may affect you or your business, and TI makes no express or implied representations or warranties regarding the accuracy of the information herein. TI will not be liable for any special, indirect, incidental, consequential, or punitive damages or any other damages whatsoever, whether in an action of contract, statute, tort (including, without limitation, negligence), or otherwise, relating to the use of these materials and the information contained herein. TI expressly disclaims all implied warranties, including, without limitation, warranties of merchantability, title, fitness for a particular purpose, non-infringement, compatibility, security, and accuracy.