Right message to the right people Kate McCheyne & Blair Stevenson sportscotland Notes

Changing face of communications https://www.youtube.com/watch?v=PkPrZbI5C3k Notes

Starting the conversation understanding your audience identifying the most appropriate channels to reach audience(s), using storytelling to deliver your messages Notes

Discussion Who is your target audience? What challenges do you face? How do you prioritise them? Notes

Hints and Tips - audiences What do you bring to the table Be clear on your offer Who do you think will benefit What do they want from you Create a profile Notes

Linking audiences to channels Notes

Which channel? Notes

Comparing channels Notes

Choosing the right channels Notes

Discussion – national media Notes

Power of local media Notes

Discussion Notes

Key messages through storytelling Notes

Key messages through storytelling Notes

Telling that story Notes

Discussion Connecting your messages with your story Who is at the heart of your story? People make Glasgow! Key messages - how would you tell the story of the wider benefits of sport? Notes

Hints and tips - digital Use photos and video for quick & engaging content What are your assets? Sharing content from your clubs, schools etc. Make the most of free tools/resources – e.g. Canva, iMovie, Google Digital Garage Monitor – use simple stats to review what is or isn’t working (focus on engagements) Notes

Hints and tips – traditional Notes

Resources communications@sportscotland.org.uk www.sportscotland.org.uk Notes