Environmental Scanning Template

Slides:



Advertisements
Similar presentations
Business Management II
Advertisements

international strategic management
Business Plan Competition Presented by: Omar Shawky.
From Analysis to Strategy
Strategic Planning PPT. Strategic Management Model Passion TalentOpportunity.
Principles of Management Learning Session # 26 Dr. A. Rashid Kausar.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 1: Designing Customer- Oriented Marketing Strategies.
Strategic Planning Chapter 5 Revitalizing Bermuda.
Foundations of Strategy PSU MGMT #511
Theory on SWOT For Lesson 6.
SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis
Ms. Hanan Hayat. Environmental Scan /\ Internal Analysis External Analysis / \ Strengths Weaknesses Opportunities Threats | SWOT Matrix.
SWOT Analysis. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal.
Strategic Management Strategic management requires an understanding of: Strategic management process How to develop an overall strategy Intended targets.
After reading this chapter, students should: 1. Know the components of a modern marketing information system 2. Know what are useful internal records.
Marketing Strategy and the Marketing Plan
The Strategy Environment Session 2 Business Strategy.
SWOT ANALYSIS.
P4.
Introduction to Strategic Management
Strategic ManagementEnvironmental Scanning, Corporate & Business Strategy 1 Assignment for Session 4  Dell articles. Link will be posted on web.
CHAPTER TWO MARKETING MANAGEMENT: STRATEGY 1. Marketing Management The process of: 1. planning, 2. executing, and 3. controlling marketing activities.
Strategic Assessment and Plan John J. Sullivan. Introduction any organization can use: for profit, not-for- profit new organization: phases 1 & 2 most.
Marketing Planning Ms. Smith. Good Marketing Relies on Good Plans…  Therefore, it’s critical to look at itself and its business environment.  Companies.
Making change work for you THE SME PERSPECTIVE Tom Abram.
The Marketing Plan Chapter 2. A. SWOT Analysis A company’s planning begins with a critical look at itself and the market in which is operates. Analyze.
Coach Bentley.  The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges that satisfy customers.
August 6th Bell Work What is good and bad about the Share a Coke campaign?
Chapter 1 The Nature of Strategic Management
Strategic analysis: searching for opportunities and threats Focus: Daisytek  Assignment: Study H&W Ch 3 Environmental scanning and industry analysis and.
Principles of Marketing Lecture-11. Summary of Lecture-10.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 2-1 Chapter 2 Strategic Planning and the Marketing Process.
{ Marketing Planning Analyzing the Marketing Environment and Developing a Marketing Strategy and Plan Analyzing the Marketing Environment and Developing.
Part Three: Management Strategy and Decision Making Chapter 7: Strategic Management Chapter 8: Managing the Planning Process Chapter 9: Decision Making.
1 Ch. 4 Outline Introduction to Planning 1.Planning Fundamentals 2.Levels of Planning 3.Strategic Planning.
1 UNIT 6: STRATEGIC ANALYSIS: EXTERNAL ANALYSIS. 2 Two sets of factors primarily shape a company’s strategy: -External factors (macro environment, industry,
Chapter 5: Strategizing Learning Objectives  See how strategy fits in the P-O-L-C framework  Discuss the concept known as SWOT  Understand how strategies.
Strategic Choices Professor Anastasia M. Luca, PhD MBA.
Strategic ManagementEnvironmental Scanning, Corporate & Business Strategy 1 Session 4: Today’s agenda  Put directional and business strategy in context.
Developing the Marketing Plan Appendix 1. COPYRIGHT © 2002 by Thomson Learning, Inc. All rights reserved. Aids in Developing a Strong Marketing Plan…
Strategic Marketing, 3rd edition
Management Practices Lecture-5 1. Recap Behavioral Management The Hawthorne Studies Theory X and Y Theory X v. Theory Y Theory Z Systems Considerations.
Ch 3 -1 Copyright 2007 Prentice Hall Chapter 3 The External Assessment Strategic Management: Concepts & Cases 11 th Edition Fred David.
Ch. 3: Business Model and Strategic Plan
MGT301 Principles of Marketing Lecture-11. Summary of Lecture-10.
MKT 450 Week 3 Learning Team Assignment Detailed International Marketing Plan Outline Part I To purchase this material click below link
BUS 475 Week 3 Individual Strategic Plan Part II SWOTT Analysis Check this A+ tutorial guideline at S-475-Week-3-Individual-Strategic-Plan-Part-II-
Assignment for Session 4
Strategic thinking Chapter 1.
International Business Strategy 301LON
International Strategic Management
The Business Environment B200 Understanding Business Behavior
LO1 - Analyse the impact and influence which the macro environment has on an organization and its business strategies 1. P1 Applying appropriate frameworks,
Strategic Marketing, 3rd edition
Business Strategy and Policy
Darren Blagburn, Institutional Effectiveness x1846
Environmental and Industry Analysis
Analyzing the Current Situation
Unit 5: Planning and Controlling
Environmental and Industry Analysis
Scanning the Marketing Environment
Strategic Planning PPT
כלי אבחון.
حسون و وسيمو.
Darren Blagburn, Institutional Effectiveness x1846
Strengths Weaknesses Opportunities Threats
Strategic Analysis.
Principles of Management Learning Session # 26 Dr. A. Rashid Kausar.
SWOT Analysis Template
Want more tools and templates? Visit
Presentation transcript:

Environmental Scanning Template As a fundamental initial step in strategic planning, Environmental Scanning involves a comprehensive data collection effort, the goal of which is to arrive at a strong understanding of the external, competitive market environment in which the company operates as well as its internal strengths and weaknesses. Analyzing and triangulating the various sources of data enables the organization to engage in a data-driven planning process to ultimately identify and determine its strategic priorities and initiatives. Defining an organization’s core competencies, its customers’ needs and desires, as well as the threats it faces externally puts the organization in a good position to accurately identify what opportunities it can pursue to ensure growth and sustainability. Want more tools and templates? Visit https://upboard.io/

Environmental Scanning Template 1 Political 2 Economic 3 Social 4 Technological 5 Environmental 6 Legal Want more tools and templates? Visit https://upboard.io/

Environmental Scanning Template 7 Market 8 Competitive 9 Distribution Channels 10 B2B Customers 11 Consumers 12 Suppliers Want more tools and templates? Visit https://upboard.io/