Rock Your Profile

The Structure of a LinkedIn Profile Profile Tips The Structure of a LinkedIn Profile Connections What you Follow Causes you support Education & Additional Info Summary Profile Picture Headline Skills Recommendations Public URL Groups you’ve joined Recent Activity Experience

Section 1: Photo, Headline, Network & Contact Details Profile Tips Section 1: Photo, Headline, Network & Contact Details Use your full name, no nicknames or abbreviations Be creative with your headline – first thing someone reads about you Build your network. Network = Reach Add your Twitter Account (or company twitter account) Add your company website Add your preferred contact details

Section 2: A Summary packed with passion Profile Tips Section 2: A Summary packed with passion 10-15 seconds to grab the attention of the reader Avoid the 3rd person Describe your professional and personal brand Use rich media Why do you enjoy working for your company?

Add multi-media to your profile Profile Tips Add multi-media to your profile Add photos, Slideshare or video to showcase your or your company’s work Let’s talk about your summary- a summary should include 4 areas – what you do, why you love what you do, the value you provide to your organization, and a little more about yourself, personally. This is a huge opportunity to showcase your company’s talent brand and why you love working where you do. This is where you can really tell the story of what it is like to work at your company. Use your own work experience to engage candidates in why you love to work there and why they will too. Now, you can make your summary even more powerful by adding rich media. I’ve seen great summaries that include employee testimonials, tours of the office, etc. Use this space to help start influencing your candidates toward your organization by showcasing your company brand

Section 3: Experience Summarise your role Briefly explain the company Profile Tips Section 3: Experience Summarise your role Briefly explain the company Key contributions/skills Avoid CV Style Use clear, succinct phrases Use rich media

Section 4: Skills & Expertise Profile Tips Section 4: Skills & Expertise List at least 10 core skills Endorse others and hope they return the favour! A good snapshot of your professional brand

Section 5: Education & Recommendations Profile Tips Section 5: Education & Recommendations Expand on your degree Connect with old classmates Raise your profile by asking for recommendations Recommend your colleagues

Section 6: Insights Join groups to build your network Profile Tips Section 6: Insights Join groups to build your network Follow companies that interest you and keep an eye on competitor activity Stay up-to-date with your industry news

Section 7: Add your published work to your profile Profile Tips Section 7: Add your published work to your profile You can include links to Thought Leadership, blogs or news articles that you have been featured or quoted in. If the publication is hosted online, ensure to include the URL to provide a direct link to the publication. Let’s talk about your summary- a summary should include 4 areas – what you do, why you love what you do, the value you provide to your organization, and a little more about yourself, personally. This is a huge opportunity to showcase your company’s talent brand and why you love working where you do. This is where you can really tell the story of what it is like to work at your company. Use your own work experience to engage candidates in why you love to work there and why they will too. Now, you can make your summary even more powerful by adding rich media. I’ve seen great summaries that include employee testimonials, tours of the office, etc. Use this space to help start influencing your candidates toward your organization by showcasing your company brand

Networking Building Your Network The more 1st degree connections you have increases the number of 2nd degree connections you have access to. Keep in mind: Quality vs quantity. Have a personal ‘connection policy’ and stick to it Conduct an annual ‘spring clean’ of your connections

Share Valuable Content with Your Networks Networking Share Valuable Content with Your Networks Demonstrate your expertise and build awareness of you & your organization by sharing and commenting on content on LinkedIn. Make it a goal to share or comment on at least one piece of information daily. Two things to do each day to find content you’d like to share: On your LinkedIn homepage (once you’ve signed in), your news feed will include the latest from the groups, companies and Influencers you follow. Scan through and see what snags your interest! Keep an eye out for the “inShare” button on your daily reads. When you find an you want to share, you can share it right from the article itself via the InShare Link and let your network know you found it valuable. You can choose to share it on your Profile, within specific groups you’re a part of, or in a private message to individuals. Add in a comment on your thoughts or main takeaways then hit Share. It's back to the Golden Rule: If you engage with several of your connections every day, those same connections will start to listen to what you have to say. And if they like the content you're sharing, they will be more likely to share, comment or like your stuff too! Mix it up and choose different connections to remark on each time, and you'll have a large -- yet engaged -- network in no time. All simple and important opportunities to position yourself as a thought leader and information source. What to share? Well ‘curated content’ Company posts Key Company jobs Writing ‘long form posts’

What happens when Jeff Weiner ‘likes’ your status update Networking What happens when Jeff Weiner ‘likes’ your status update

Networking Groups Groups help further your professional brand by showcasing your interests and passions on your profile Joining and participating in groups increases your visibility and networking opportunities with people with similar interests

Stay in Touch with Your Networks Networking Stay in Touch with Your Networks Desktop Mobile (Connected app)

You have control over your privacy settings Networking You have control over your privacy settings Turn on/off your activity broadcasts Don't want your contacts to know that you're updating your LinkedIn profile, it's a good idea to turn off your activity broadcasts. Unselect the checkbox in this option to hide when you make changes to your profile. See who can see your activity feed You can also change who can view your activity feed. Options include:  Everyone – whether they are connected to you or not  Your Network – 1st, 2nd and 3rd degree connections  Your Connections – only those connected to you  Only You - nobody will be able to view your updates. Select what others see when you’ve viewed their profile The "Who's Viewed Your Profile" feature helps you understand who's been looking at your profile in the last 90 days, how many times you have shown up in search results, and other insights. The two options to choose from are:  Display name, headline, location and industry. If you select this option you receive the profile statistics for free, however other users will see when you’ve visited their profile.  Display as an anonymous LinkedIn Member. If you select this option you will NOT receive the profile statistics for free and users will not see when you’ve visited their profile. You can get the profile statistics if you purchase a premium account. Select who can see your connections The default on this LinkedIn setting it that your first-degree connections can see all of your connections. This means that if you connect with a recruiter, they will be able to go through your contacts. Change this setting to “Only You” to only show your connections the people you have in common (i.e. they must already know the person to see that you have connected with them).

Turn on/off your activity broadcasts Networking Turn on/off your activity broadcasts Don't want your contacts to know that you're updating your LinkedIn profile?

Determine who can view your activity feed Networking Determine who can view your activity feed Options include: Everyone – whether they are connected to you or not Your Network – 1st, 2nd and 3rd degree connections Your Connections – only those connected to you Only You - nobody will be able to view your updates.

Select what others see when you’ve viewed their profile Networking Select what others see when you’ve viewed their profile The "Who's Viewed Your Profile" feature helps you understand who's been looking at your profile in the last 90 days, how many times you have shown up in search results, and other insights. Options: Display name, headline, location and industry. (If you select this option you receive the profile statistics for free, however other users will see when you’ve visited their profile.) Display as an anonymous LinkedIn Member. (If you select this option you will NOT receive the profile statistics for free and users will not see when you’ve visited their profile. You can get the profile statistics if you purchase a premium account.)

Select who can see your connections Networking Select who can see your connections The default on this LinkedIn setting it that your first-degree connections can see all of your connections. This means that if you connect with a recruiter, they will be able to go through your contacts. Change this setting to “Only You” to only show your connections to the people you have in common (i.e. they must already know the person to see that you have connected with them).

Add your work email address Networking Add your work email address We recommend that you have at least one personal address and one work address registered to your LinkedIn account. Make your work email your ‘primary’ email address in order to receive networking emails to this address.

Edit the frequency of emails Networking Edit the frequency of emails LinkedIn will contact you on a range of topics such as: Messages from other members Updates and news Group digests Notifications Messages from Linked You can choose from the following options to receive your emails: Individual Email Daily Digest Email Weekly Digest Email No Email

Resources The Epic List of LinkedIn Profile Tips https://www.linkedin.com/pulse/article/20140707184302-2633896-epic-list-of-linkedin-profile-tips How do I edit my profile? All the answers http://help.linkedin.com/app/answers/detail/a_id/5/kw/profile