Nina Andiana Gramedia Pustaka Utama Indonesia Future of Children’s Book Presentation to the Asian Publishers Fellowship Seoul 2019 Nina Andiana Gramedia Pustaka Utama Indonesia

Gramedia Pustaka Utama (GPU) Group of Retail & Publishing 114 Bookstores; 1 online platform (gramedia.com) 5 other publishers General Publisher Founded in 1974 Publishes +/- 1,200 titles a year, 60% of which are translated titles Genres: children’s books, teens, novel, dictionary, self improvement, nonfiction, business & economics, entertainment, etc.

Indonesia 2019 Population: 267 million 24.78% of the population are children age 0-14 years (66.18 million )** *Profile of Indonesian Children, 2018, Ministry of Women Empowerment & Child Protection

Indonesia Book Market Indonesia Publishers Association: 1,368 members (60% School books, 40% general and specific-content) Only approx 700 active publishers Indonesian University Press Association: Approx. 200 university presses 36,082 titles were sold in Gramedia bookstores in 2017, while only 19,308 titles were sold the previous year First print run is usually 3,000 copies An Overview of Indonesian Publishing Industry, Presentation to the London Book Fair 2019

Market share in Gramedia bookstores based on department. Jan-Apr 2018 Jan-Apr 2019 Novels 19.08% 18.09% School Books 13.80% 13.59% Religion & Spirituality 12.55% 11.90% Children’s Book 12.52% 12.76% Comics 9.90% 8.64% Business & Economics 4.40% 4.72% Self Improvement 3.42% 6.64% Reference 5.45 6.79

Children’s Book Market Monthly sales (in billion Rp, Gramedia bookstores) Best-selling titles: Educational comics Science books for children Books with famous characters (TV/show-related) Junior novel (mainly local titles) Recent trend: ghost stories for children 2016 2017 2018 12.21 12.49 14.75

Internet use in Indonesia’s elementary school children (2016)** Challenges Internet use in Indonesia’s elementary school children (2016)** Imported paper  expensive Distribution challenges Increasing use of smartphone and internet 90.27% school-age children prefer watching TV* only 18.94% likes to read* *Indonesia’s Ministry of Education and Culture, 2017 **beritatagar.id

Reading in Indonesia School/Community Literacy Movement Study by UNESCO in 2013: out of 1,000 Indonesians, only 1 is passionate about reading* 61th place of the 62 countries studied in the World’s Most Literate Nations by the Central Connecticut State University 2015 PISA-Programme for International Students Assessments’ score: 62th out of 70 countries studied Verbal tradition in relaying information School/Community Literacy Movement Establish/improve school libraries 15 minutes of reading before school starts Make sure reading materials are available E-library *Jakarta Post, March 2016

Govt Initiatives 15 Minutes of Reading Before School Starts Publisher: Work with school libraries to provide books with special discounts Donate books to local libraries

Results Late 2014: e-libraries in 33 provinces, and 120 e-libraries in the regency/city level. More comprehensive studies are needed, but independent and smaller studies in school or city-level show that 15 minutes of reading have positive impacts in increased reading motivation and better comprehension* The next PISA result will be announced late 2019 *in Surabaya, a research by Ira Uffa Dwi Ratih Fijayanti.

Children’s Book in GPU Until recently was part of the Fiction department Publishes 120-180 titles a year, 65% of which are translated titles Translated titles accounts for more than 70% of the top-selling titles Holds major licensing brands (Disney, My Little Pony, Harry Potter, Tayo, Cloud Bread, etc) Major categories: Storybooks, Junior Novel, Nonfiction (science, activity, religious books)

In 2015, 2016, and 2017 experienced major decline in sales. In quarter 4/2017, five editors shifted their focus on children’s book. 2018  improvements. What we do: Interact with readers Digital initiative Find & modify old gems Sales Growth (2017 vs 2018)

Interact with Readers Events for Readers: Coloring Competition Science Olympic Day Fashion Show Competition Reading Time

Collaboration with local movies

Collaboration with local movies

Helps connect us to parents, direct conversation Social Media Presence Helps connect us to parents, direct conversation A tool to inform new books and programs directly to readers Connects publisher – readers – bookstores Joined in early ‘16 123K Friends Facebook Ads first post Nov ‘16 5K Followers

Digital Initiative AR Books Book with audio file

Learn to Read, Write & Color 365 Bible Stories for Children Find & Modify Old Gems Learn to Read, Write & Color 2017  2.234 copies 2018  5.356 copies Learn to Count & Write 2018  1.912 copies 365 Bible Stories for Children First published: 29 Nov 2013 s/d Okt 17: 68 eks Nov 17-Des 17: 682 eks 2018: 3.214 eks

Top-selling Translated Titles Mainly are fiction, activity (coloring, stickers), and encyclopaedia. Storybooks don’t usually sell well 10,044 copies 4,395 copies 3,171 copies 2,800 copies 2,764 copies 2,641 copies 2,430 copies 2,066 copies 2,243 copies 1,944 copies

Top-selling Local Titles 1,122 copies 1,988 copies 1,961 copies 1,025 copies Mainly are learning how to read titles, junior fiction

Plans Publish educational yet fun books: Applied science books, board books, activity books (coloring, stickers, etc), and junior novel (7+) – must relate to local children. Develop a reseller program Lots of products use this method in Indonesia, and mothers usually have vast circle of friends. Continue to seek new opportunities for digital initiative We are looking forward to hearing new ideas from the fellowship

Future of Reading for Children Tech acceleration is not going to slow down start with something familiar collaborate with others to develop up-to-date contents (movies, game developer, apps developers) provide contents that are educational but fun, something that relates with children develop IP Movie to book or book to movie. Maybe to/combine something else? At the same time, the “traditional” book is still relevant, especially for children – developmental stage-appropriate Today’s parents realize this, so they will still try to find good books. Baby books that are appropriate for children’s developmental stages (tactile, fine motor skills, learning purposes)