Creating a Virtual Immunization Communication Network

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Presentation transcript:

Creating a Virtual Immunization Communication Network VICNetwork: Creating a Virtual Immunization Communication Network

What’s your favorite social network? If you’re not using social media to help reach the goals for your immunization activities, we’ll help you get started.

Find us on Facebook and Twitter! www.vicnetwork.org Find us on Facebook and Twitter! The VICNetwork is a project of the National Public Health Information Coalition and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention.

Make the VICNetwork work for you! Technical assistance and training Build relationships Share information and resources Transition to new media technology

Make the VICNetwork work for you! www.VICNetwork.org VICNetwork e-newsletter the “Virtual Voice” VICNetwork blog Upcoming events and achieved Webinars

Make the VICNetwork work for you! www.VICNetwork.org Join us for our upcoming Virtual Symposium May 25, 2011

Lessons Learned – Year One Take what you’ve got and get started! Survey audience Base strategy on the needs of audience “Communicating Good Science Under a Cloud of Doubt” featuring Paul Offit, MD

Partner with other groups to grow your organization Lesson #2 Partner with other groups to grow your organization VICNetwork website: Hub of virtual networking Links social media users to a concrete platform Provides new information and resources Expand on the image of the organization

Analytic Tools are Here to Help! www.google.com/analytics

A Blog synthesizes information from social media sites and highlights your perspective

Lessons Learned #3 Make it Entertaining! “The Flu Ends with U: Communication Strategies and Recommendations for the Upcoming Flu Season” featured Dr. Kristine Sheedy Incorporate polls and interactive Q & A section Make events both informative and entertaining

VICNetwork Webinars Making the CASE for Vaccines: Communicating About Vaccine, featuring Alison Singer CASE Model Storytelling: A tool for Effective Communication, featuring Amanda Roth and Bill Smith

Lessons Learned #4 Consistency, Balance and Finding Your Voice A good social marketing strategy doesn’t happen overnight Hootsuite - www.hootsuite.com www.twitip.com “why 150 users is all you need” Be yourself Find a balance

Lessons Learned #5 Most importantly -- Stay at it! A strong base does not happen overnight. Connecting to interested followers and engaging a network takes time and effort but does pay off.

Helpful links and Resources Hootsuite www.hootsuite.com Twitip Blog www.twitip.com Google Analytics: www.google.com/analytics Social Marketing Institute http://www.social-marketing.org/ CDC Gateway to Social Marketing http://www.cdc.gov/healthcommunication/

Questions, comments, resources? Thank you! Questions, comments, resources? Contact us at info@vicnetwork.org Join the VICNetwork at www.vicnetwork.org or find us on Facebook and Twitter.