Your company Your tag line
Company Purpose Define the company/business in a single declarative sentence 12/13/2019
Problem Describe the pain of the customer (or the customer’s customer) Outline how the customer addresses the issue today 12/13/2019
Solution Demonstrate your company’s value proposition to make the customer’s life better Show where your product physically sits Provide use cases 12/13/2019
Why Now Set-up the historical evolution of your category Define recent trends that make your solution possible 12/13/2019
Market Size Identify/profile the customer you cater to Calculate the TAM (top down), SAM (bottoms up) and SOM TAM SAM SOM definition TAM, SAM and SOM are acronyms that represents different subsets of a market. TAM or Total Available Market is the total market demand for a product or service. SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach. SOM or Serviceable Obtainable Market is the portion of SAM that you can capture. 12/13/2019
Competition List competitors List competitive advantages 12/13/2019
Product Product line-up (form factor, functionality, features, architecture, intellectual property) Development roadmap 12/13/2019
Business Model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list 12/13/2019
Team List Team members credentials and experience Founders & Top Management Board of Directors/Board of Advisors 12/13/2019
Financials P&L Balance sheet Cash flow Cap table Proforma 12/13/2019
Seeking Describe the deal you are seeking 12/13/2019
Use of funds Describe in detail how you will be using the funds you are seeking and ensure it aligns closely with your financial proforma 12/13/2019
Exit strategy Describe how investors will make money 12/13/2019