Associate Provost & Dean of the Graduate College State of Grad Ed Fall 2019 Julie Masterson, Ph.D. Associate Provost & Dean of the Graduate College

In a nutshell, the state is good!

CGS 2018: Male 42%, Female 58%

CGS 2018: PT 43%, FT 57%

Awards 2015 2016 2017 2018 2019 COB 490 561 527 554 545 CHHS 234 268 304 351 360 COE 216 246 248 272 217 CHPA 98 104 102 118 183 COAL 105 124 138 144 GIP 24 64 52 70 94 CNAS 72 57 78 73 83 CAGR 15 28 19 29

Fall-Fall Retention (5 yr ave.)

6-Year Degree Completion (5 yr ave.)

Tell me something good… We’ve added over 50 graduate programs in the last 5 years. English and Computer Science established 3+1+1 programs GIP accepted a new cohort program from SWU in collaboration with MJF. Cohort 3 from NXU started in the fall. Collaboration with TESOL continues to yield numerous grad students. Partnership with UDABOL (Bolivia) is funding the development of 29 online courses MA Teaching/Learning, MA History, MS Early Childhood Family Development big increases in enrollment over 2018 GRCT in CDR and MSW found an innovative way to admit a student

Strategic Enrollment Management

Identifying Prospects-MSU Undergrads Survey Data from MSU Undergrads (2016-2017) The desired program of study for 638 (89%) was at MSU, only 391 (56%) indicated they wanted to go to grad school at MSU. What’s happening with the other 33%? 391 students in May 2017 indicated they wanted to go to grad school at MSU, yet only 295 new degree seeking graduate students in Fall 2017 were from MSU. What happened to the other 96 (391-295)? 3 year average: 3266 undergrads complete an MSU degree. Increase those interested in grad school from 24% to 28%= 914 prospects Increase interest in MSU from 56% to 70% = 640. Yield rate from 75% to 80%=512. That would be 217 additional students from MSU alone (roughly $2.5 million)

Low-Hanging Fruit? Accelerated Programs 67% of our master’s degrees have accelerated tracks Recruit more students into those paths Develop accelerated tracks in remaining programs, as feasible. Completion rate is astonishing. CULTIVATE OUR OWN! MSU Undergrads Become MSU Grad Students EVERYONE in this room plays an important role!

Identifying All Prospects Associate Dean Hart will work with you to identify target market​, best fit prospects Developing messaging that will come from EMP- automatized, but it looks like you sent it! GC will monitor student response and ensure that appropriate messages are delivered​ Goal is to turn prospect into applicant; admits into matriculants

Supporting the Funnel- How to get them here Methods of accessing target market (email, texting, phone calls, print through EMP) Moving from Prospect to Applicant Ensuring admission standards are appropriate (prognostic, but not a burden) Communication campaigns for Request for Information and/or Selection of Program in GradCAS Moving from Applicant to Admit Timely admission decisions (tracked in WebAdmit) For some programs, reconsider the notion that all students must be funded Moving from Admit to Enrolled (Registered) then Matriculant Campaign through EMP to meet with advisor, register for classes

Future Strategy: Completion of Grad Program Support Task Inventory Areas Marketing and Recruitment Admissions Retention and Completion Administration Focus is on ensuring that everything gets done. Up to individual units to determine who is best to do each task. May also guide need for allocated time for GPD.

Questions? Comments? Advice?