Electronic dissemination: website and social media THE CONTRACTOR IS ACTING UNDER A FRAMEWORK CONTRACT CONCLUDED WITH THE COMMISSION

AIMS OF WRITING ABOUT STATISTICS improve public understanding of statistics attract new users make the statistics and analysis more accessible, engaging and easier to understand

SPEAK TO PEOPLE IN THEIR OWN LANGUAGE One of the first challenges when writing for a non-expert audience is choosing the right words. a “car crash” vs. “land transport accident” “conventional fuel vehicle” vs. “car” “huge reduction in net migration to Poland” vs. “record fall” BUT: We can’t sacrifice statistical accuracy in favour of simplicity!

TEXTS SHOULD BE: USEFUL “POST-ABLE” RELATABLE

TWEET 1

TWEET 2

FACEBOOK POST

STATISTICS POLAND WEBSITE

HOW TO WRITE? One number – one story Put your number in context Make your reader a hero or Show what your hero thinks or says instead of only what he does Use images, infographics and emojis  #CTA: encourage contact, request  a comment or ask a simple A/B question