VALUE PROPOSITION + BRAND POSITIONING

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Presentation transcript:

VALUE PROPOSITION + BRAND POSITIONING PROJECT ACTIVITY #5 VALUE PROPOSITION + BRAND POSITIONING TASK REFERENCE Define your target market. Use segmentation variables reviewed in class on September 26. Project Activity #3 from 9/26 Describe the problem that you are solving. What is the customer job / pain / gain that you are addressing? Value proposition canvas; 10/24 What is the value proposition? This is a succinct description of how your product uniquely meets this need. What is the potential competitive framework for your product? Map it out. Brand Positioning Note, page 4; 10/24 What superior benefit(s) does your product/solution offer over competitors? Brand Positioning Note; 10/24 How does the main benefit(s) deliver a point of differentiation? What is the “reason why” associated with each benefit? Craft your brand positioning statement.