Re-framing the debate: PSE press coverage

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Presentation transcript:

Re-framing the debate: PSE press coverage The Daily Mirror, front page, 19 June 2014 Publicity surrounding PSE UK conference 2014

The Daily Mirror, inside pages, 19 June 2014

The Sun, page 2, 19 June 2014

The Guardian, page 4, 19 June 2014

The Independent-i, page 5, 19 June 2014

You don’t win them all…The Daily Mail, page 26, 19 June 2014

…..meanwhile on p29 of The Daily Mail, 19 June 2014 …the ONS figures back the PSE findings derided on p26

PSE website: impact objectives Publish PSE UK, 2012 research methods, results and findings – quantitative and qualitative Increase public understanding Contribute to poverty debate Provide teaching materials Support community and other groups Through broadcast, print, twitter and website

Who were we targeting academic researchers policy makers educators students pressure groups/community activists journalists/press international audience

The PSE holding page, 2010 www.poverty.ac.uk Names matter, get up and running quickly

Launched January, 2011 Be clear, professional, lively, multi-media not just text, interactive and find a reason to go back to the website.

Key words used for website Poverty Poverty research Poverty survey Poverty in UK Social exclusion Deprivation Material deprivation Social deprivation Poor in UK Minimum standard of living Necessities PSE ESRC poverty research Breadline Britain benefits pensions low pay poor

Stage two, 2012 Aims to: Provide details of the PSE research Provide background understanding Give people and communities a voice Include personal stories Be topical and relevant Provide analysis of current government policies Make website searchable Need to set out a wireframe for the website, that is the structure of the website and how to navigate it. Need to think long term as you get locked into the structure. Look at news section, living in poverty, tags, search, dual audience

http://www.poverty.ac.uk/definitions-poverty

http://www.poverty.ac.uk/pse-research

http://www.poverty.ac.uk/living-poverty

Third stage, 2013/14 Aims to: Make the website more dynamic and engaging Make results accessible Make data interactive Provide detailed analysis papers of PSE UK findings Provide links to journal articles & books based on PSE research Provide a platform for the PSE qualitative research and for PSE community engagement project

http://www.poverty.ac.uk/pse-research/falling-below-minimum-standards

http://www.poverty.ac.uk/pse-research/about

http://www.poverty.ac.uk/living-poverty/life-stories