Rued: A California Winery Producing a Variety of Wines Tiburon Research May 14, 2019

Rued Comments 2 Founded in XXXX Based in XXXX Source: Tiburon Research & Analysis 2

Rued was Founded in XXXX and Has Subsequently Evolved through its Early, Middle, & Recent Phases History Rued Founded Rued Today Early Phase Middle Phase Recent Phase Approximate Dates: XXXX XXXX - XXXX XXXX - XXXX XXXX - 2019 2019 Key Steps: XXXX: Rued founded XXXX: -- XXXX: -- XXXX: -- Source: Tiburon Research & Analysis 3

Rued was Founded in XXXX Comments Founded in XXXX Based in XXXX Source: Tiburon Research & Analysis 4

Rued is Not a Frequent Advertiser Advertising Comments -- Source: Tiburon Research & Analysis 5

Rued Has a Web Site with XXXX Core Sections, Including __ -- -- -- -- - -- Source: Tiburon Research & Analysis 6

Rued is Not a Frequent Acquirer Acquisitions Comments -- Source: Tiburon Research & Analysis 7

Rued Has a Charitable Giving Program Comments -- Source: Tiburon Research & Analysis 8

Rued Has Employees Rued Employees 9 Needs data Source: Tiburon Research & Analysis 9

Rued Has Planted Acres Rued Planted Acres 10 Needs data Source: Tiburon Research & Analysis 10

Rued Produces Tons of Grapes Needs data Rued Tons of Grapes Source: Tiburon Research & Analysis 11

Rued Produces Gallons of Wine Needs data Rued Gallons of Wine Source: Tiburon Research & Analysis 12

Rued Produces Cases Rued Cases Produced 13 Needs data Source: Tiburon Research & Analysis 13

Rued Generates Revenues Needs data Rued Revenues ($ Millions) Source: Tiburon Research & Analysis 14

Rued Earns $___ Million Needs data Rued Net Profits ($ Millions) Source: Tiburon Research & Analysis 15

Rued Produces a Number of Varietals, Including… -- -- -- -- -- Source: Tiburon Research & Analysis 16

Rued’s First Varietal is ___ Comments -- Source: Tiburon Research & Analysis 17

Rued’s Second Varietal is ___ Comments -- Source: Tiburon Research & Analysis 18

Rued Organizational Chart Rued is Led by its CEO… Rued Organizational Chart -- -- -- -- -- -- Source: Tiburon Research & Analysis 19

Rued Has a Board of Directors Led by its Chairman… -- -- -- -- -- -- -- -- -- -- Source: Tiburon Research & Analysis

Rued is Privately Owned Comments -- Source: Tiburon Research & Analysis 21

Rued Assets ($ Millions) Rued Has Assets Needs data Rued Assets ($ Millions) Source: Tiburon Research & Analysis 22 22 22

Rued Liabilities ($ Millions) Rued Has Liabilities Needs data Rued Liabilities ($ Millions) Source: Tiburon Research & Analysis 23 23 23

Rued Has Shareholders’ Equity Needs data Rued Shareholders Equity ($ Millions) Source: Tiburon Research & Analysis 24 24 24

Rued Earnings Per Share Rued Earns … Per Share Needs data Rued Earnings Per Share Source: Tiburon Research & Analysis 25 25 25

Rued Declares … Dividends Per Share Needs data Rued Dividends Per Share Source: Tiburon Research & Analysis 26 26 26

Rued Has a … Dividend Yield Needs data Rued Dividend Yield Source: Tiburon Research & Analysis 27 27 27

Rued’s Stock Price is … Rued Stock Price 28 28 28 Needs data Source: Tiburon Research & Analysis 28 28 28

Rued Has … Shares Outstanding Needs data Rued Shares Outstanding Source: Tiburon Research & Analysis 29 29 29

Rued’s Market Capitalization is … Needs data Rued Market Capitalization ($ Millions) Source: Tiburon Research & Analysis 30 30 30

Rued Ownership By Owner Rued is Owned by …. Needs real data Rued Ownership By Owner Source: Tiburon Research & Analysis 31 31 31

Rued’s Stock Volume is…. Needs data Rued Stock Volume Source: Tiburon Research & Analysis 32 32 32

Tiburon Strategic Advisors Comments Focus on corporate-level strategy Serve senior executives only at financial services companies Key services: market seminars, market research, & strategy consulting Served over 450 corporate clients and completed over 2,200 projects since 1998 Host semi-annual CEO Summits, offer free weekly research releases, and offer free business benchmarking tools for all types of advisors Chip Roame background McKinsey & Company Charles Schwab & Company Tiburon since 1998 Source: Tiburon Research & Analysis 33 33