Marks & Spencer competitive position in 2018 Case Analysis

Introduction In UK, one of the most leading multinational retail companies. The headquarter is located in Westminster, London. It’s the public limited corporation Shares are traded in the London Stock Exchange Thomas Spencer and Sir Michael Marks are founder. Specialises in offering the clothing, luxury food and home products

Introduction

Continue Have 1463 stores in which some are owned, and some are franchised 253 stores are owned and almost 383 stores are a franchise of food stores Have approximately 428 stores that are located in Asia, the Middle East and Europe Mission is to offer the great value of the products for the money that are spent

Marks & Spencer financial overview The company’s sales volume, and revenue growth is good in the global market Has the extensive history of the success within the United Kingdom Company’s high commitment toward the women empowerment The current stock price of the company is 249.40. The price per share of the company is 0.38 Trailing P/E is 138.39, and the price per book value is 140.10

Marks & Spencer financial overview

Marks & Spencer competitive position in 2018 Has approximately 40 per cent shares in this business market Marks and Spencer is the leading player in the UK lingerie market Because of the improved products and performance of the competitors and the new entrants in the market Competitors of the company in the cloth market are Burton who has 26% shares while Marks and Spencer's have 43% shares In the food market of UK Marks and Spencer’s have 10% shares

Marks & Spencer competitive position in 2018

Marks & Spencer SWOT analysis Strengths Weaknesses Strong brand recognition and image in the market Diversified variety of the products portfolio A large volume of the outlets and stores globally Famous designer brand Manual working raises the operating cost Bad publicity of the company as the non-trendy shop Reduction in the sales volume of food products Opportunities Threats Raise the online shopping experience More digital marketing Expansion in India and China More healthy eating trend company have to launch more healthy food High competition in the market Change in the social environment Chemical pollution issue Raise of taxes will raise the products prices Price sensitive consumers

Future Strategies Planning to open 100 more stores in the global market by 2022 Offering more discounts to the customers to attract a high volume of sales Ensuring competitive position of the company in future. Planning to improve their relations with suppliers for ensuring their products quality

Conclusion The Marks and Spencer is leading company in the UK Competitive position in clothing and lingerie market is remarkable Position in the food market is not good Have to launch more quality products and raise its number of stores Maintaining the prices of their products and invest more in marketing