ORGANIC TOURISM.

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Presentation transcript:

ORGANIC TOURISM

STRATEGY Demand Pull Empower consumer ORGANIC TOURISM as a tool

ORGANIC TOURISM UPSTREAM MIDSTREAM DOWNSTREAM Hotel Restaurant Farm visit/ tour Hotel Restaurant Venue Homestay Consumer Tourist Organic produce Information/ Health literacy/ Health & Eco activities/ Services Farmer Farm visit/ tour

WIN-WIN-WIN STRATEGY Sustainable Development FARMER BUSINESS CONSUMER/ TOURIST Organic farmer (PGS) Conventional farmer Certified organic farmer Tourist Attraction Change agent Re-engineering Inclusive business model Product innovation/ differentiation Marketing/ PR/CSR benefits Responsible consumer Change agent Smart consumer

1. Organic farmers gain higher income by selling directly to consumers and lower their production cost by not using agrochemicals. 7. Renewable energy such as biomass in organic agriculture with less carbon emission/ food print. 8. Healthy and prosperous working lifestyle amongst organic farming groups. 2. Communities engage in organic agriculture resulting in sustainable food supplies. 13. Responsible producers and consumers due to organic lifestyle leads to positive climate actions. 9. Organic food industry and related innovations are growing with rise in demand. 3. Health and wellbeing through consumption of organic produce and not being exposed to agrochemicals. 14. Ecology is restored without chemical run offs into the water systems. 10. Reduced inequalities due to higher standard of living for farmers and more Societies created between farmers and consumers. 4. Quality education possible due to higher income from organic agriculture. 15. Soil fertility is restored without the use of agrochemicals. 11. Communities and cities thrive sustainably based on organic lifestyle. 16. Inclusive societies created in clusters between producers and consumers based on fair trade. 5. Organic farming appeals to all genders and age. 12. Balance between consumption and production is restored with organic practices. 6. No chemical run offs from organic farms so canals and rivers are not polluted. 17. Sustainable development possible with balanced food system.

Thank you