International Tourism Lecture Markus Landvogt International Tourism 10 International Tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
Tenth Unit International Tourism in Germany Incoming Tourism in Saxony-Anhalt Tourism products in Saxony-Anhalt for international visitors How to kick-off international tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
1. International Tourism in Germany Source: Wikipedia, UNWTO WWW.M3L.DE International Tourism
1. International Tourism in Germany Source: Wikipedia, UNWTO WWW.M3L.DE International Tourism
1. International Tourism in Germany Website German National Tourist Board (DZT) The Goals of the German National Tourist Board are to: Increase the number of visitors Increase foreign currency income Strengthen the German economy Position Germany as a multi-faceted and attractive vacation destination Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany. WWW.M3L.DE International Tourism
1. International Tourism in Germany In 1000 Source: Destatis WWW.M3L.DE International Tourism
1. International Tourism in Germany Source: Destatis WWW.M3L.DE International Tourism
1. International Tourism in Germany Source: Destatis WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt Any knowledge or experience with incoming tourism to Saxony-Anhalt? How does it compare with other federal states and regions? Where do international visitors go to in Saxony-Anhalt? Chat with your neighbour on this and give a brief summary. Please be aware, I am expecting you to be an ambassador of Saxony-Anhalt. WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt Incoming tourism in Saxony-Anhalt has been pretty underdeveloped. Has this changed? I doubt. How could we find out? Where could we get the data from? http://www.destatis.de/jetspeed/portal/cms/Sites/destatis/Internet/DE/Navigation/Statistiken/Binnenhandel/Tourismus/Tabellen.psml WWW.M3L.DE International Tourism
2. Incoming Tourism in Saxony-Anhalt WWW.M3L.DE International Tourism
3. Tourism products in Saxony-Anhalt for international visitors What are tourism products in Saxony-Anhalt? 6As: Access Amenities Activities Attractions Ancillary Services Available Packages WWW.M3L.DE International Tourism
3. Tourism products in Saxony-Anhalt for international visitors Magdeburg State capital, cathedral Dessau Bauhaus UNESCO world heritage site Halle Town of art on the river Saale, zoo Quedlinburg Timbered-framed houses, UNESCO world heritage site, wood worm museum Wittenberg Luther associations, Melanchthon's house, UNESCO world heritage, castle WWW.M3L.DE International Tourism
3. Tourism products in Saxony-Anhalt for international visitors Wörlitz UNESCO world heritage site, landscaped gardens Naumburg Cathedral town Sangerhausen Rose town, Europarosarium rose gardens Bad Kösen spa town, saline spring, Käthe Kruse doll manufacture, Rudelsburg castle Freyburg Rotkäppchen sekt WWW.M3L.DE International Tourism
3. Tourism products in Saxony-Anhalt for international visitors Which one are the most attractive for international visitors? How would you market these? Which one should be top 3 priorities? Are there events for international tourists? WWW.M3L.DE International Tourism
4. How to kick-off international tourism in Saxony-Anhalt http://www.sachsen-anhalt-tourismus.de/xxl/en/home/index.html What is appealing? What would you do? WWW.M3L.DE International Tourism