WHY WE’VE ENGAGED . Conversion foundation created when Bayfront Medical Hospital was sold in 2013. Mission: To end differences in health due to social or structural disadvantages to improve population health. Our work focuses on improving Social Determinants of Health through systems change. Multiple systems depend on Census for funding and data. Accurate Census will mean healthier community. …to end differences in health due to social or structural disadvantages to improve population health.

HOW WE’VE ENGAGED . We believe multi-sector, collaboration is the ideal agent for social change. Complete Count Committees, by design, are multi-sector collaborations. Starting in 2018, we began encouraging local officials to initiate a county CCC and shared that we would support its work through our philanthropy. Educated others in community about Census structure. Established relationship with the Census staff assigned to our region. Agreed to lead the Pinellas County CCC’s “Undercount Committee,” a rebranding of Census’ hard-to-count language. …to end differences in health due to social or structural disadvantages to improve population health.

STRATEGIES Awareness building + planning through end of 2019. Pledged matching funds for local coalition seeking national foundation dollars. Ideas for funding in 2020: Mobile computer tablet units that can be deployed in communities with low Internet penetration. Communications campaign that informs individuals they can request a paper survey. Augmenting traditional public access spots (i.e. libraries, schools or government buildings) with other locations to provide residents a place to complete Census. Incentive events (giftcards) provided to residents in lower-count communities. …to end differences in health due to social or structural disadvantages to improve population health.