Promoting Games Game Development Image Sourced - https://pixabay.com/en/arcade-games-video-games-154575/ (accessed 22/3/18) Game Development David Nicol
Branding/Logos/Packaging In the Media assets unit you will remember we made a logo in Photoshop for a fictional company called Tiger Games: For a person or company who create games, why is it important to have a logo?
Can you name the following game companies? Name of company?
Can you name the following game companies? Name of company?
Can you name the following game companies? Name of company?
Can you name the following game companies? Name of company?
Can you name the following game companies? Name of company?
Successful Game Promotional Campaigns The lecturer will show you a couple of short videos featuring games which have been very successful. You may well have played them before? Watch the videos and discuss and put some comments on the following slides.
Angry Birds: Why do you think it was so successful?
Halo 5: Why do you think it was so successful?
Game Promotion Visit the following webpage, spend five minutes reading, discuss and complete the task in the following slide: https://developer.mozilla.org/en-US/docs/Games/Publishing_games/Game_promotion List five suggested promotional methods on the next slide. Write a short sentence to explain each method.
Five Promotional Methods 1. 2. 3. 4. 5.
Game Cover/Poster Design: Some well-known cover/posters for games
Game Cover/Poster Design: Some well-known cover/posters for games
Game Cover/Poster Design: Some well-known cover/posters for games
Game Cover/Poster Design: Some well-known cover/posters for games
Find 3 Posters/Covers You like and Discuss Find three posters or game covers you like the design of and place them into the slides provided on the left-hand side. Discuss and put a comment down what aspects you like about it.
Insert Cover/Poster Here Why do you like it?
Insert Cover/Poster Here Why do you like it?
Insert Cover/Poster Here Why do you like it?
Promotional Disasters Game promotion disasters – Can we learn from them?
Game Promotional Disasters. They actually did this! Resident Evil 6 Butcher Shop https://www.thegamer.com/15-worst-video-game-marketing-fails-in-history/
Resident Evil They opened butcher shops with the Resident Evil name. It was there that you could buy animal meat that was cut and shaped to look like actual humans. While it may not have been cannibalism, the appearance alone was enough to deter even the most diehard fans and get Capcom a lot of negative press. They ended this campaign shortly after.
Sony Advertising Disaster. Poor planning. PSP Black and White Ad – perceived negatively as racist.
Promotional Disaster For Game or Games Company Spend 5 minutes and source where a game or game company have made a promotional decision which has affected their game sales or company reputation. What could we learn from this? Game Promotional Disaster Story Here.
Try The Additional Quizzes Try the logo quiz https://www.sporcle.com/games/VanessaHarvey/game-logo-quiz Can you recognise the game from the concept art drawings? https://www.sporcle.com/games/Michiel/videogame-by-concept-art-slideshow
Start Planning Your Own Promotional Activities – Plan Two Activities for Game you worked on in class Start to plan your own activities. You could sketch out some ideas first. Re-use the pixel graphics in your game to make a poster/game cover. Come up with a logo idea for the game or your proposed games company. Create a short slideshow. Talk about how your game works, graphics. Put in screenshots of the game play.
Choose Two Promotional Activities To plan and create Choose Two Promotional Activities To plan and create. The suggested options are: Slide Presentation Producing a Website/Page Packaging or Branding (e.g. game cover or logo) Animation Flyer or Poster Magazine Advert or Article Additional Options… Facebook page for Game Blog Other ideas discuss with lecturer?
Additional Links http://toappdevelop.com/10-important-ways-to-promote-your-new-game-for-free/