Guru Technolabs | Artificial Intelligence in eCommerce

What is Artificial Intelligence? Guru Technolabs |

Advantages of Artificial Intelligence in eCommerce 1. Stronger Search Algorithm Guru Technolabs | ● If you constantly search for shoes and sneakers, then again if you go to the search bar and type just s-n, then AI present in your eCommerce will predict that you are looking for sneakers. ● So, this is how the user will quickly find whatever he/she is searching for and the user experience will also be improved.

Guru Technolabs | 2. Product Recommendation ● Artificial Intelligence in eCommerce also benefits to get product recommendations. ● A stronger Artificial Intelligence will establish a stronger product recommendation algorithm. ● Artificial Intelligence will automatically detect the relevant products of the product you just bought. ● So, don’t get surprised if you have recently purchased a smartphone and you are getting phone covers in your recommended products’ list.

Guru Technolabs | 3. Better Inventory Management ● Inventory management is a monotonous task when it has to be done manually. But, artificial intelligence is designed to do the most tedious tasks. ● Artificial Intelligence in eCommerce will do everything for you while you are making plans to expand your eCommerce store reach. Artificial Intelligence in eCommerce ● So, you just have to plan the strategy while AI is taking care of your eCommerce store.

Guru Technolabs | 4. Better Sales ● With the help of Artificial intelligence in eCommerce, sales strategy also developed, and the sellers can now plan tactics that work. ● AI lets you target the audience, based on audience gender, location, interests, etc. So, you don’t need to spend advertising money on an irrelevant audience. ● If you are selling women’s products, then your advertising budget won’t be used in showing the ad to man users and exhaust your advertising budget improperly.

Guru Technolabs | 5. Better Communication with Customers ● “Communication is the key!” The key to more sales is communication. Communication with customers. You need to engage with customers to know about their needs and thoughts. ● Artificial Intelligence and Natural Language Processing have bettered understanding customers in a better way. ● If a customer leaves a message inquiring about the shipping time, then the chatbot should be capable to answer that question accurately and give the customer a great experience.

Guru Technolabs | 6. Better After Sales Service ● If a customer has any questions on the delivered items or wants to return it or wants any type of after-sales service from you, then again, Artificial Intelligence can handle it very well. ● This is how Artificial Intelligence can implement a better after-sales service and provide a better experience to the customers and make them review your business better.

Guru Technolabs | Artificial Intelligence in Retail Stores ● Amazon Go Store ● Walmart

Guru Technolabs | Conclusion ● According to a study conducted in August 2018 by Capgemini, AI could save $340 billion annually by the year ● They also consider that 80% of retail would be from allowing AI in their retail. ● So, to conclude this, we can say that by enabling AI in retail or eCommerce, we can get great output and increase the business revenue manifolds. ● And according to an article on Forbes, 53% of marketers are willing to adopt AI in their business in the next couple of years.

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