Scope & Scoop on Belgian Managers Beursschouwburg – Brussels – 27/09/2012

Kaderledenstudie Cadres & Dirigeants 2012 • Targeted at executive and top managers of Belgian companies, employing at least 10 employees • Based on RSZ-ONSS statistics (Q2-2011) • Conducted by TNS Media • Supported by 15 publishers and media groups (including Corelio, Persgroep, Roularta, Rossel, Sanoma, VMMa, etc.) 2

Survey Keyfacts • Since 2000, the Survey is based on two complementary surveys: – A "universe"-survey allowing the construction of the executives’ reference universe (among HR managers) – A media and products survey (among executives) • Sample = 1269 interviews – 1085 CAPI face to face – 185 CAWI (Web) • Fieldwork = 9 months in

A real tactical planning survey for the business press • “Kaderledenstudie / Cadres & Dirigeants 2012” is available through all media planning software that are used in Belgium. • All usual media planning in depth analysis are possible : cross, rankings, media plan evaluation. • You can build your specific target group : – decision makers for your business field, – products used by the managers in their private life, etc. 4

Also a strategic planning survey for plurimedia choice • “Kaderledenstudie / Cadres & Dirigeants 2012” provides a lot of plurimedia information about radio, TV and Internet. • It covers a lots of “hype” items, such as : social networks, smartphones, digital typology, etc. 5

Chambers of Commerce 13 magazines covering every regions • Voka Ondernemers (8 NL editions covering Flanders) • CCI Mag + Entreprendre Aujourd’hui (3 FR editions covering Wallonia) • BECI Entreprendre / Dynamiek (2 FR+NL editions covering Brussels) 6

7 Antwerpen copies Reach 36% Vlaams Brabant copies Reach 45% West- Vlaanderen copies Reach 45% Oost- Vlaanderen copies Reach 43% Limburg copies Reach 56% Hainaut Reach 40% Liège Reach 47% Luxembourg copies Reach 55% Brabant Wallon 27% Namur Reach 26% Hainaut + BW 4300 copies Liège + Namur 3900 copies Brussels copies Reach 37%

Chambers of Commerce 13 magazines covering every regions • Local Business News Magazines • Networking Magazines • Proximity Magazines 8

Scoop N°1 – Who is the n°1 media to reach Belgian managers ? • Ranking on Reach Last Period (RLP) (LLP-LDP = audience for 1 insertion) – NL Managers – FR Managers – Walloon Managers 9

% Reach of all Print titles (RLP) 10

Top 5 most read Titles National (RLP) 11

Top 5 most read North (RLP) – Private Language Dutch (62%) 12

Top 5 most read South (RLP) – Private Language French (35%) 13

Top 5 most read Wallonia (RLP) Private Language French and Company in NIV+V (16%) 14

Reach after 3 insertions 15

Scoop N°2 – Value for Money • Ranking on Cost per Thousand Contacts (LLP-LDP = contacts for 1 insertion) • Rates 2012 for 4 colors format – 1/1 P4C for magazine – Article 250 or 1/4 P4C for dailies 16

Ranking Cost/000 Managers 17 Chambers Nat

Top 5 Cost/Contact 18

Scoop N°3 – Top Top managers % of the Readers 19 54% Man Level A 45% Internat. Company 38% Owner/Part ner/Board 56% Export Company 28% part Manag. Assoc.

Real Decision makers: they take part in all company decisions 20 …

Real Decision makers: they take part in all company decisions 21

Real Decision makers: Example of Ranking 22

Middle and Large Companies % of the Readers 23

Big Spenders 24

Scoop N°4 – Attached readers Top 5 % Loyal Readers (Always+Reguraly) 25

Scoop N°4 – Attached readers Business readers 26

Our on-line media kit 27

Your contacts 28 For Chambers of Commerce – North: Chris Lens (Centrale Voka Regie) For Chambers of Commerce – South: Simon Micha (CCI Mag)

Thank you for your attention 29