Florian Andresen Gesellschaft für Technologieförderung Itzehoe mbH

Florian Andresen Seite 2 WP-C SWOT Data collection Data analysis Create Strategies

Florian Andresen Seite 3 WP-C Agenda 1)Work to do 2) Collected Data 3) The Analysis 4) Proposal

Florian Andresen Seite 4 WP-C 1. Work to do Guidelines from WP-C coordinator General Information Cluster Elements and environment Leading Firms Performance of the cluster Supporting Firms Economic Foundations Significance Interaction Dynamics

Florian Andresen Seite 5 WP-C 2. Collected Data The collection process Raw data 1.Three data collection Rounds 37 relatively closed questions 16 open questions 54 open and closed questions 107 Questions about the clusters and their environment 2.Methods of questioning More detailed after every round Direct questions, rating questions and trend expectations

Resources(Potentials)RatingComments bad medium good ø ± x Management Coordination3,5 (3,5) Dispute Solving Ability3,5 (3,5) Marketing3 (3) Information Platform3,5 (3,5) Logistics Capacity3,3 (0,6) Costs2,6 (1,6) Reliability2,6 (1,4) Infrastructure Capacity2,25 (1,25) Coverage2 (1) Reliability1,75 (1,25) Norway Germany Denmark Netherlands Results Phase I

Florian Andresen Seite 7 Results Phase II GerNorDK NL Strategy: Gain market power on national and international basis Strategy: Foster the build up of structures Connect with other players in the branch Increase efficiency Strategy: Gain market power on national and international basis Connect with other players in the branch Strategy: Foster competitive strength Connect with other players in the branch Polycentric structure with 3- 5 key players Existing Management structure Innovation oriented

Florian Andresen Seite 8 Results Phase III Business climate index CenSec

Florian Andresen Seite 9 WP-C 3. The Analysis Facilitating the collected data Data collection Cluster (1) Cluster (2) Cluster (3) Cluster (n) a. Internal Analysis: (S/W) Cluster management Organizational Structure (Cluster) Organizational Structure (Projects) Financial resources Product Portfolio Information systems Knowledge resources Cooperation resources Size

Florian Andresen Seite 10 WP-C 3. The Analysis Facilitating the collected data Data collection Cluster (1) Cluster (2) Cluster (3) Cluster (n) b. External Analysis: (O/T) Market share Branch development (rivalry) Competitor strengths Input factor development Suppliers Customers Regional development Labor market development Infrastructure

Florian Andresen Seite 11 WP-C 3. The Analysis Facilitating the collected data Data collection Cluster (1) Cluster (2) Cluster (3) Cluster (n) Rating of the clustered Information

Florian Andresen Seite 12 WP-C 4.Proposal Next steps: 1.Waiting for the last data (until ) 2.Send back the clustered data for individual rating (until ) 3.AT-Cluster conference in Itzehoe carrying out the SWOT´s ( ) 4.Report SWOT results to coordinator of WP-C

Florian Andresen Seite 13 WP-C 4. Proposal Facilitating the collected data Data collection Cluster (1) Cluster (2) Cluster (3) Cluster (n) Strengths Weakness es Opportun ities Threats

Florian Andresen Seite 14 WP-C Thank you.