Marketing of Hungaricum Presentation of Students from Dennis Gabor College.

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Presentation transcript:

Marketing of Hungaricum Presentation of Students from Dennis Gabor College

IP 2006 VirratHungaricum2 Hungaricum By Sándor Gargya

IP 2006 VirratHungaricum3 What is the Hungaricum? •Product of Hungary •High Quality •Well-known and esteemed

IP 2006 VirratHungaricum4Properties •Quality •A special taste •A nice outlook •Aesthetic

IP 2006 VirratHungaricum5 Hungaricum Club

The Famous Regions of the Hungaricum By Csongor Tomos & Angéla Kis

IP 2006 VirratHungaricum7 Tokaj

IP 2006 VirratHungaricum8 Regional properties •Sweet white wine

IP 2006 VirratHungaricum9 Regional festival for the Hungaricum Vintage of Tokaj region • Vintage of Tokaj region

IP 2006 VirratHungaricum10 Eger

IP 2006 VirratHungaricum11 Regional properties •Red wine "The Blood of the Eger Bull" •Village folk art

IP 2006 VirratHungaricum12 Vintage of Eger region • Vintage of Eger region Regional festival for the Hungaricum

IP 2006 VirratHungaricum13 Szatmár

IP 2006 VirratHungaricum14 Regional properties •Pálinka (Hungarian spirit)

IP 2006 VirratHungaricum15 • Village festival of Szatmár region Regional festival for the Hungaricum

IP 2006 VirratHungaricum16 Szeged

IP 2006 VirratHungaricum17 Regional properties •Pick salami •Red pepper •Village folk art

IP 2006 VirratHungaricum18 Regional festivals Festival of Szeged • Festival of Szeged •Folk dances and folk music

IP 2006 VirratHungaricum19 Kalocsa

IP 2006 VirratHungaricum20 Regional properties •Red pepper •Village folk art

IP 2006 VirratHungaricum21 Paprika festival • Paprika festival of Kalocsa of Kalocsa Regional festival for the Hungaricum

IP 2006 VirratHungaricum22 Hortobágy

IP 2006 VirratHungaricum23 Regional properties •Goulash-gulyás herdsmen and their soup) •Grey cattle •Traditional horseman •Village Folk art

IP 2006 VirratHungaricum24 Hungaricum festival of Region •Traditional horseman show for tourists

IP 2006 VirratHungaricum25 Central target in Hungaricum marketing –Creating more positive image,picture about our Hungaricum –E-marketing

IP 2006 VirratHungaricum26 Development of the IT system •Connecting to Internet –Let people know the days and places of festivals about the Hungaricum –News about Hungaricum –Links to professional organisations –Forum for those willing to ask questions about the Hungaricum –Links to regional pages and programmes

IP 2006 VirratHungaricum27 Nothing can stop the evolution of technology

Lists of some useful Hungarian websites:

Thank you for kind attention. We are looking forward to your questions. Any questions? Angéla Kis Sándor Gargya Csongor Tomos