BI International office: june 17 th. 2010. ”Sosial media –a hype or an important marketing channel” Høyskolelektor Cecilie Staude, Institutt for markedsføring,

Slides:

Advertisements

Similar presentations

What So What In the Weeds Now What Word of Mouth Marketing Lincoln Garrick, Solstice Advertising Welcome.

Advertisements

Connect The Rise of Customer Communities: What the Social Media Explosion Means to Reference Programs April 10, 2007 Connect Connect with the audiences.

Social Media –General Overview. Social media is..

INTERNET MARKETING CHAPTER4 Social Media Marketing Pranjoy Arup Das.

What every School District should know about the Social Web February 25, 2011.

The first company to offer Social Apps for Facebook®

& Building Your Business with the NEW media Runa Magnusdottir Founder Connected-Women.com Co-Founder BRANDit.

Leverage technology to get a handle on your social community.

June 2, Introductions Meet the NJ State Library Marketing Team.

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

THE EVOLUTION OF JOB SEARCH: GOING DIGITAL Elena Di Fiore, Director of HR Management Consulting.

George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting.

Social Media: New Marketing Tools. Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive.

Social media marketing conference Hanoi June 2011 TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

How to Leverage Social Media for Business Success.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

Biz Days: The benefits of blogs for your business Bucharest, october, 27, 2006.The benefits of blogs for your business Short introduction The current.

Leveraging Social Chatter: Online Brand Reputation Monitoring and Management A Wakeup Call Gary Levine WSI Brand Reputation Expert.

Social Media & the Enterprise, Part 1 Social Media 101 An Introduction to User-Driven Communities & Content for Business Leaders Presented by Sean Gallagher.

How can businesses improve their companies through social networking? Maddie Schneeman, Chris Samuelson, & Jordan Lange.

 Introduction  Technology  Potential of Technology  Recommendation.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Russian Social Revolution Davos 2010 Denis E. Terekhov Managing partner of Social Networks Agency Russian Social Revolution Russia and CIS countries experience.

SOCIAL MEDIA: 101. Contact Information Jonna Gordon Community Relations Coordinator Early Learning Coalition of Orange County

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

CHAPTER 7 Social Commerce. Learning Objectives Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Understand the Web 2.0 revolution,

How CareSearch uses social media to promote palliative care and interact with consumers and health professionals Tieman JJ, Koop E CNSA Conference July.

Moffatt Thomas Z Group PR SOCIAL MEDIA... “THE BALANCING ACT” Julia Zunich and Paul D. McFarlane April 12, 2011.

1 Moderator: Thomas N. Shorter, Godfrey & Kahn, S.C. Panelists: Nancy Davis, Ministry Health Care Lee Kadel, Wheaton Franciscan Healthcare Ralph Topinka,

Social media marketer survey, Jan Background The IAB Social Media Council wanted to find out what UK brands think about social media We investigated.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

Influence of Social Media

Social media is no longer a choice but a necessity.

Social Media in the Developing World Jenai Booker, Rachel Crown, Nichole Hoeflich, Thomas Romanoff.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.

2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.

RECRUITMENT FIRMS PRACTICE COMMUNICATING THE BRAND MESSAGE.

Social Media for Business Communication

Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.

ALL CONTENTS OF THIS PRESENTATION REMAIN THE INTELLECTUAL PROPERTY OF EDELMAN AND MAY NOT BE REPLICATED WITHOUT PRIOR PERMISSION Employee Insights from.

Get Social Putting social media to work in your accounting practice Presented by: Daniel Hood, Editor-in-Chief.

Social media Dal Cheema - Nexia International. Social media how do you define social media? what are the main tools you use?

Social Media for Business Communication Chapter 8 © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not.

Social Media 101 Brindey Weber January 29, What We’ll Learn What is Social Media? Twitter Facebook LinkedIn Blogs Where you fit in.

Individual Project by Nora-Marie Myers May 3, 2011 Social Media Communities in the Media King 5 Seattle The Huffington Post.

 Steve Craig  A Sacramento native and graduate of UC Davis  Over ten years experience working with web technologies  Associate Product Manager for.

Social Networking: Making the Most of Web 2.0 Bill Tyson CEO, Strategic Marketing Plus, LLC

Colleges and Social Media A challenging opportunity.

© Nous Infosystems Pvt. Ltd. – Confidential Social Engagement for Banks and Financial Services Leveraging 19 years of expertise in global software services.

Chapter 4 Marketing Communications in Social Media.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Social Media for Business Development A starter course from Profitecture, the experts in B2B Engagement Strategies Session 1 #socialauthority Session 1.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

TACTICAL APPROACH 0-3 MONTHS3-6 MONTHS6-9 MONTHS9-12 MONTHS+ 1) Listen Gain insights from listening to audience, Discover where the y “hang out” and what.

14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:

BREAKING DOWN THE #SOCIALMEDIA BARRIERS 1 Breaking Down the #SocialMedia Barriers.

Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Nicole Steen-Dutton, ClickDimensions

Social Media Marketing: A Strategic Approach, 2e

Social Media Account Management Services

Dunedin Chamber of Commerce Social Media & Marketing For Your Business

How to Use Social Networking to Help Job Seekers

Advertising, Branding, and social media

Lead Generation Through Social Media

Presentation transcript:

BI International office: june 17 th ”Sosial media –a hype or an important marketing channel” Høyskolelektor Cecilie Staude, Institutt for markedsføring, Handelshøyskolen BI

Internet and social media changes the premises of influence Behavior Changes -More channels and platforms are used -Companies no longer have a monopoly on information -Tranparancy Users and customers have had power back

What is social media ? Dialog +sharing - information gathering - Participation

Norwegian users in social media • Facebook: • Nettby: • Reg. blogger: • Biip: • Linkedin: • Origo: • Twitter : • Kilde: Halogen 2010, samlet tall fra forskjellige kilder overantallet norske brukere i sosiale medier

The users in social media - characteristics • A clear distinction: • Facebook-users : Socialization and entertainment • Twitter/linkedIn-users: networking, information gathering and sharing • Kilde: Anders Husa (2010) Master Thesis: Norske brukeres holdning til interaksjon med bedrifter i sosiale medier

Guidelines - social media Be credible: Acting precise, fair, thorough and transparent Be consistent: Encourage constructive criticism and discussions. Be excellent and professional at all times Listen and share: When you receive valuable knowledge, expertise and insight, share it where appropriate. Be integrated: Coordinate activities and communication on the web of activities and communication on other platforms Act as an ambassador for your business, be neat about your role and position in the business

• 2.2 millioner norwegians • 41 percent av norwegians use Facebook every day • Major social community on internet • Kilde TNS gallup april 2010

How companies use social media • Monitoring • Product launches • Brand building • Customer services/relations • Surveys • Recruitment • Kilde: Dataforeningens undersøkelse om ”Norske virksomheters bruk av sosiale medier”, april 2010

Free monitoring tools (RSS and )

Product launches • Social media effective to attrack new customers • Seeding programs - word of mouth • Kilde: Libai, Muller and Peres 2010 ; Sources of social value in word of mouth programs, Marketing Science Institute. working papers 2010

Opinion leaders - ”Word Of Mouth” (WOM)

100 cars to known and unknown bloggers..

Kilde: Tegler, Erik (2009) “Ford Counting on Army of 100 bloggers to launch Ford Fiesta, Advertising Age, april 2010

Brand Building – blogg Companies without BloggCompanies with Blogg Kilde: HubSpot's Inbound Internet Marketing Blog Trafikk på hjemmesiden

Customers service and dialog • Social CRM: • Customers based networks • Invite to dialog • Get feedback • Use information to build and reinforce customers lojalty Kilder: Magnus Finseth Sørdal (2010), “Discovering Social Media – an Exploratory Study”, Itol media; CRM 1 to 1 in Action: Measuring the returns of Social Media (2010)