Opportunities with Cloud, Data and Devices Erik Jan van Vuuren – Product Lead Windows Azure

Devices

Social media

De video is wegens de bestandsgrootte verwijderd Apps Gaming Social News Insight & act Video streams Business functions De video is wegens de bestandsgrootte verwijderd

Structured data Unstructured data Streaming data

1.2 ZETTABYTES Information created in 2010 Source: IDC 2010 – Digital Universe Study

35 ZETTABYTES By 2020 Source: IDC 2010 – Digital Universe Study

Turbulence

Trends 35 ZB IT Budget Pressure Business Devices Social Big data Key Points: The Cloud is Here – this is what it’s all about: Attributes: Pooled Resources, Self Service, Elastic, Usage Based Benefits: Focus, Agility, Economics   Talk Track: Today, cloud computing is changing the very definition of IT. And so the conversation needs to change as well. Yesterday, the conversation was about consolidation and cost. Today, the conversation is about the new breed of benefits that cloud computing delivers. It’s all about transforming the way IT serves your business by harnessing a new breed of power. Microsoft is the only company that brings all of the pieces together in an integrated, comprehensive way. With our long-term vision to change the world through computing, we help every customer transform the datacenter of today into the private cloud of tomorrow, with a pathway to the public cloud and beyond. With that said – cloud computing is the on-demand delivery of applications as standardized IT services, and inherently has four key attributes: Pooled Resources: As I mentioned earlier, we often hear that cloud computing is just big virt. It’s not. Cloud Computing uses virtualization but it adds significantly to virtualization. It pools those resources together and allows you to dynamically provision and scale applications. Self Service: Once you pool your resource, Cloud Computing provides a self service way for the business to get at those resources or more specifically by providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis Elastic – Scale up (or scale down) dynamically as resource needs change, enabling faster delivery of capacity. Usage Based – Paying for only what you use, when you need to use it I am sure just hearing the attributes the benefits are crystalizing for each of you but I do want to spend a few minutes talking about the biggest benefits from our perspective: Focus: This is about having more people able to focus on higher-level parts of the stack, managing those applications SLAs, rolling out new applications, not having to worry about the underlying infrastructure Agility: This is not only about being able to deliver the applications more quickly to your users and to your customers, but also being able to respond to changes in demand. So, the next time the marketing department launches a campaign, doesn't tell anybody, your public website is underwater, it's very easy to scale that out quickly to meet that demand. Economics: Because you're running multiple workloads on the same overall infrastructure, you get better utilization across those applications. And because the Cloud pools together these resources, you can buy broader sets of resources at one time, lowering the overall cost. So, for agility and focus and economics, you have great motivation to move to the Cloud, and those benefits accrue to both public and to private Cloud Computing. IT Budget Pressure Business Devices Social Big data

Media 250M TV Broadcasting On demand or live streams 100% available, Geo redundant Content Delivery Network Global delivery 250 Million viewers Viewers

Digital Innovation 50 countries Talpa Second Screen PaaS for all productions: Flexible Time to market Cost efficient Easy development, Open Source Global presence All devices and platforms

De video is wegens de bestandsgrootte verwijderd

Connected devices >120 Samsung All Smart TVs Connected Samsung Smart TV Operations > 120 Countries Focus on business expansion Countries http://www.microsoft.com/en-us/news/Press/2012/Jul12/07-02SamsungPR.aspx High bandwidth

Connected devices CO2 reduction Cut cost IBOR: CO2 reduction All infrastructure monitored Live performance insights Improve maintenance efficiency Individual devicemanagement Time to market Low Cost Cut cost

Open data CO2 reduction Live informatie public transport Improve travel experience real-time travel information to multiple channels. Extreme scalability Marginal cost of Azure platform Environmental Sustainability 2,3 million hits per day Many phone apps developed Widgets for websites available Live information

High Performance Compute Finance Risk calculation – Basel II Simulations Engineering Media rendering 3D Animations

Cloud attributes Opportunities Scalable elastic Time to market Cost Mark Wierdsema Cost Availability Geo scaling

Cloud Services Commoditized IT On Premises Infrastructure Platform Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Infrastructure (as a Service) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime You Manage Platform (as a Service) Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data You Manage Vendor Manages Software (as a Service) Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data You Manage Vendor Manages You Manage Vendor Manages Commoditized IT

Portions of applications and data on-prem and off-prem Enterprise IT & Cloud Hybrid IT Traditional NON-VIRTUALIZED Private CLOUD Public CLOUD Non-virtualized applications Lets start by taking a look at what we mean by Hybrid IT strategy. We define Hybrid IT as a view of your entire application portfolio across your organization including applications sitting in Traditional non-virtualized environments, a Private Cloud or an off-premises Public Cloud like Windows Azure. Now many of you may be looking at this view and saying I have a bunch of applications that I have virtualized, where do those applications sit on this map. Well if you look at the characteristic we have defined for Private Cloud you will notice the very first step in building a Private Cloud is to pool your resources using virtualization. So in essence, if you have virtualized you have really taken the first step in gaining the benefits of a Private Cloud, but there is a lot more you can do to gain additional benefits. In addition to pooling of resources (compute, network and storage) you can make the infrastructure elastic so that is can scale up and down to efficiently meet demand. You can add in Self-Service capabilities so you don’t have to manually provision compute, network and storage resources (similar to how you gain compute network and storage resources in a public cloud offering, so customers are asking why can’t gain these same efficiencies in my Private Cloud, you can! Finally you can also move to a usage based computing model where you can map the use of resources to business units and key business priorities to help make IT more strategic to your organization. We believe our enterprise customers today and tomorrow will have a mix of these deployment environments as each has it’s pluses and minuses. In addition given these on-premises and off-premises application deployment environments, we also see this new notion of a hybrid application that has portions of the application and data on premises and a portion off-premises as a concept that begins to get further utilized. Pooled (Virtualized) Elastic Self-service Usage-based Managed Services Pooled (Virtualized) Elastic Self-service Usage-based Hybrid Application Portions of applications and data on-prem and off-prem

On Premises - Outsourced Cloud on your terms Private CLOUD Public CLOUD On Premises - Outsourced SaaS SQL Database Mobile services Media services Websites HD Insight Web services App Store PaaS AD services Network IaaS

Windows Azure Enterprise ready Simple Open Best for developer IAAS PAAS Key Points: The Cloud is Here – this is what it’s all about: Attributes: Pooled Resources, Self Service, Elastic, Usage Based Benefits: Focus, Agility, Economics   Talk Track: Today, cloud computing is changing the very definition of IT. And so the conversation needs to change as well. Yesterday, the conversation was about consolidation and cost. Today, the conversation is about the new breed of benefits that cloud computing delivers. It’s all about transforming the way IT serves your business by harnessing a new breed of power. Microsoft is the only company that brings all of the pieces together in an integrated, comprehensive way. With our long-term vision to change the world through computing, we help every customer transform the datacenter of today into the private cloud of tomorrow, with a pathway to the public cloud and beyond. With that said – cloud computing is the on-demand delivery of applications as standardized IT services, and inherently has four key attributes: Pooled Resources: As I mentioned earlier, we often hear that cloud computing is just big virt. It’s not. Cloud Computing uses virtualization but it adds significantly to virtualization. It pools those resources together and allows you to dynamically provision and scale applications. Self Service: Once you pool your resource, Cloud Computing provides a self service way for the business to get at those resources or more specifically by providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis Elastic – Scale up (or scale down) dynamically as resource needs change, enabling faster delivery of capacity. Usage Based – Paying for only what you use, when you need to use it I am sure just hearing the attributes the benefits are crystalizing for each of you but I do want to spend a few minutes talking about the biggest benefits from our perspective: Focus: This is about having more people able to focus on higher-level parts of the stack, managing those applications SLAs, rolling out new applications, not having to worry about the underlying infrastructure Agility: This is not only about being able to deliver the applications more quickly to your users and to your customers, but also being able to respond to changes in demand. So, the next time the marketing department launches a campaign, doesn't tell anybody, your public website is underwater, it's very easy to scale that out quickly to meet that demand. Economics: Because you're running multiple workloads on the same overall infrastructure, you get better utilization across those applications. And because the Cloud pools together these resources, you can buy broader sets of resources at one time, lowering the overall cost. So, for agility and focus and economics, you have great motivation to move to the Cloud, and those benefits accrue to both public and to private Cloud Computing. MARKETPLACE DEVICES Enterprise ready Simple Open Best for developer

De video is wegens de bestandsgrootte verwijderd Toekomst kansen Services Data Devices De video is wegens de bestandsgrootte verwijderd

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