SONY PROFESSIONAL Unlimited Flexibility Promotion NXCAM & XDCAM HD422 Handy Camcorders Extended Through FY12 Q4

SONY PROFESSIONAL Unlimited Flexibility Promotion NXCAM & XDCAM HD422 Handy Camcorders  Create your own personal accessory package to give you unlimited creative flexibility  Get a discount on an accessory package of your choice when you purchase selected Sony Handy Camcorder from participating Sony Specialist Dealers

SONY PROFESSIONAL Unlimited Flexibility Promotion NXCAM & XDCAM HD422 Handy Camcorders  Dealer Cash Back on NXCAM HXR-NX30E, HXR-NX70E, HXR-NX5E, PMW-150 and PMW-200 in combination with any Accessories  purchase one of the listed products below from a participating dealer, the dealer will be offering free accessories suitable for the camera purchased up to the minimum value (based on the dealer's standard published price)  open for all accessories not only Sony ProductsEnd User discount on accessory package HXR-NX30E € HXR-NX70E € HXR-NX5E € new PMW € new PMW €

SONY PROFESSIONAL Terms and Conditions Sony to Dealer 1.Sony Europe Limited ("Sony") are providing a promotion to certified Sony Specialist Dealer ("Dealers") whereby Dealers will receive a cashback rebate on the sale of following products:  HXR-NX30E EURO  HXR-NX70E EURO  HXR-NX5E EURO  PMW Euro  PMW-200 – 500 Euro on the condition that Dealers run a promotion to end customers whereby end-customers who purchase an HXR-NX30E, HXR-NX70E, HXR-NX5E, PMW-150 or PMW-200 camcorder ("Sony Camcorder“), will receive accessories of their choice, for the HXR-NX30E and HXR-NX70E with minimum value (based on the Dealer's standard publishing price) of at least of 200 Euro and for the HXR-NX5E, PMW-150 with minimum value (based on the Dealer's standard publishing price) at least of 400 Euro and PMW-200 with minimum value (based on the Dealer's standard publishing price) at least of 500 Euro including local sales tax such as VAT (See slide Nr. 6 for equivalent local value) 2. The end customer promotion operated by the Dealer must state that: a)In order to qualify for this promotion the end-customer must purchase the Sony Camcorder and accessories; b)The accessories must be chosen from the participating Sony Specialist Dealer range of accessories, suitable for the Sony Camcorders purchased, subject to availability of the Dealer 3.In order to claim the Cash back the Dealer will send a copy of sales invoice to bChannels ( who are administering the promotion on behalf of Sony) for validation. The invoice must the following details: product details (product type, serial Nr.); accessories details (product Type, Serial Nr. if exists); qquantity; invoice date; and end-user name. This data will be used exclusively by bChannels for the purpose of handling this promotion and no pricing information contained in such invoice will be passed to Sony. 4.This promotion is available only to Sony certified Sony Specialist Dealer in the EU, EEA, Albania, Bosnia and Herzegovina, Croatia, Macedonia, Turkey, Serbia and Switzerland. 5.Sony reserves the right to withhold the cash back where it is suspected that a false or fraudulent claim is being made, or where a claim has been made which does 6.not comply with these terms. 7.Sony reserves the right to change the terms of the Promotion, or to terminate the Promotion at any time and without prior notice. 8.The Promotion is not available in conjunction with any other promotion. 9.No other credit or cash alternative available. 10.Should you have any queries in relation to your claim, please contact you Key account Manager 11.Valid from 01. January 2013 till 31 March 2013 (subject to Sony's right to terminate at any time) 12.The offer is limited to HXR-NX30E, HXR-NX70E, HXR-NX5E, PMW-150 and PMW-200 models only. 13.All claim forms should be received by midnight on 31 March No claim forms will be accepted after this date.

SONY PROFESSIONAL Terms and Conditions End-user 1.Participating Sony certified Sony Specialist Dealers are operating a promotion whereby when purchasing an HXR-NX30E, HXR-NX70E, HXR-NX5E, PMW-150 or PMW-200 camcorder ("Sony Camcorder“), will receive accessories of their choice, for the HXR-NX30E and HXR- NX70E with minimum value (based on the Dealer's standard publishing price) of at least of 200 Euro and for the HXR-NX5E, for PMW-150 with minimum value (based on the Dealer's standard publishing price) at least of 400 Euro and for PMW-200 with minimum value (based on the Dealer's standard publishing price) at least of 500 Euro including local sales tax such as VAT. (See slide Nr. 8 for equivalent local value) 2.In order to qualify for this promotion you must purchase the Sony Camcorder and accessories at the same time. 3.The accessories can be chosen from the participating Sony Specialist Dealer’s range of accessories, suitable for the Sony Camcorders purchased, subject to availability of the dealer 4.This promotion is only operated by Sony certified Sony Specialist Dealer in the EU, EEA, Albania, Bosnia and Herzegovina, Croatia, Macedonia, Turkey, Serbia and Switzerland who are participating in this promotion. Please contact your local Sony Specialist Dealer for details and to confirm if they are participating in this promotion. 5.The Promoter reserves the right to change the terms of the Promotion, or to terminate the Promotion at any time and without prior notice. 6.There is no credit or cash alternative available. 7.The offer is limited to HXR-NX30E, HXR-NX70E, HXR-NX5E, PMW-150 and PMW-200 models only. Please ask your Sony certified Sony Specialist Dealer for details. 8.All sales of Sony Camcorders will be made subject to the participating Sony Specialist Dealer's terms of supply. 9.Subject to availability participating dealers will be offering this promotion from 01. January 2013 till 31 March 2013

SONY PROFESSIONAL Unlimited Flexibility End User discount amounts in equivalent Local Value Cash back rates effective from 1/01/13 to 31/03/13 and subject to change at without notice Curren cy HXR-NX30E and HXR-NX70E Offer min. value HXR-NX5E Offer min. value PMW-150 Offer min. value PMW-200 Offer min. value EUR CHF CZK DKK GBP HUF NOK PLN SEK TL

SONY PROFESSIONAL Fulfilment Process 1. Dealer must provide bChannels with proof of sale of the eligible products. This will be in the form of an invoice and must include:  Details of the state recognised public or private university/colleges/schools providing with full-time study  Product details (Product Type)  Quantity  End user name  SAP Order Number Via SAP/Sony1 Dealer send customer details to bChannels Sony Specialist Dealer offers discount to the Customers Customer purchases via Sony Specialist Dealer Sony validate each dealer proof of sale for eligible products and comparable across Sell Out Report and makes payment to the Dealer

SONY PROFESSIONAL Fulfilment Process Customer purchases via Sony Specialist Dealer -HXR-NX30E -HXR-NX70E -HXR-NX5E -PMW-150 -PMW-200 in combination with any kind of accessories Sony Specialist Dealer offers discount to the Customers -for HXR-NX30E and HXR- NX70E 200 Euro* - for HXR-NX5E 300 Euro* -for PMW Euro* -for PMW Euro * Or local currency equivalent Validate each dealer proof of sale for eligible products provide Sony with a monthly report confirming which dealers are due to be paid Dealer send invoice and customer details to bChannels on Sony Flex website Start End Customer will receive discounts for accessories worth -for HXR-NX30E and HXR-NX70E 200 Euro* - for HXR-NX5E 300 Euro* -for PMW Euro* -for PMW Euro* * Or local currency equivalent Customer Sony Specialist Dealer bChannel Sony PSE Validate each dealer proof of sale for eligible products and comparable across Sell Out Report (Prime Support) make payment to the Dealer