บรรจุภัณฑ์รูปแบบต่างๆ

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บรรจุภัณฑ์รูปแบบต่างๆ อาจารย์ชนันท์ ราษฎร์นิยม

Categories of packaging Primary packaging Secondary packaging Tertiary packaging

Primary packaging (Consumer packaging) Contains a sales unit The consumer always takes it home It is removed from the product just before use

Primary packaging

Secondary packaging (Grouped packaging) Contains a grouping of sales units, whether it is sold to the consumer, or it serves only as a means to fill the shelves It can be removed from the product without affecting the product’s characteristics

Secondary packaging

Secondary packaging

Tertiary packaging (Transport packaging) Contains a number of sales units or grouped packaging in order to prevent physical damage while handling and transport

Tertiary packaging

Innovation Merge functions performed by these levels of packaging Less total cost than the sum of the original parts Remain / improve functionality

Reducing secondary packaging

Question