TU/e Service business logic framework Egon Lüftenegger, Information Systems Group, TU/e.

Slides:



Advertisements
Similar presentations
TWO STEP EQUATIONS 1. SOLVE FOR X 2. DO THE ADDITION STEP FIRST
Advertisements

You have been given a mission and a code. Use the code to complete the mission and you will save the world from obliteration…
Advanced Piloting Cruise Plot.
Terms. 1. Globalization 2. Financing 3. Inputs.
Kapitel S3 Astronomie Autor: Bennett et al. Raumzeit und Gravitation Kapitel S3 Raumzeit und Gravitation © Pearson Studium 2010 Folie: 1.
Kapitel 21 Astronomie Autor: Bennett et al. Galaxienentwicklung Kapitel 21 Galaxienentwicklung © Pearson Studium 2010 Folie: 1.
CHAPTER 1 Basic Concepts of Strategic Management
Chapter 1 The Study of Body Function Image PowerPoint
Copyright © 2011, Elsevier Inc. All rights reserved. Chapter 5 Author: Julia Richards and R. Scott Hawley.
1 Copyright © 2010, Elsevier Inc. All rights Reserved Fig 2.1 Chapter 2.
By D. Fisher Geometric Transformations. Reflection, Rotation, or Translation 1.
Chapter 1 Image Slides Copyright © The McGraw-Hill Companies, Inc. Permission required for reproduction or display.
Business Transaction Management Software for Application Coordination 1 Business Processes and Coordination.
Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13
Jeopardy Q 1 Q 6 Q 11 Q 16 Q 21 Q 2 Q 7 Q 12 Q 17 Q 22 Q 3 Q 8 Q 13
Title Subtitle.
Determine Eligibility Chapter 4. Determine Eligibility 4-2 Objectives Search for Customer on database Enter application signed date and eligibility determination.
My Alphabet Book abcdefghijklm nopqrstuvwxyz.
0 - 0.
DIVIDING INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.
SUBTRACTING INTEGERS 1. CHANGE THE SUBTRACTION SIGN TO ADDITION
MULT. INTEGERS 1. IF THE SIGNS ARE THE SAME THE ANSWER IS POSITIVE 2. IF THE SIGNS ARE DIFFERENT THE ANSWER IS NEGATIVE.
FACTORING ax2 + bx + c Think “unfoil” Work down, Show all steps.
Addition Facts
Year 6 mental test 5 second questions
Around the World AdditionSubtraction MultiplicationDivision AdditionSubtraction MultiplicationDivision.
ZMQS ZMQS
Richmond House, Liverpool (1) 26 th January 2004.
REVIEW: Arthropod ID. 1. Name the subphylum. 2. Name the subphylum. 3. Name the order.
BT Wholesale October Creating your own telephone network WHOLESALE CALLS LINE ASSOCIATED.
Solve Both Sides Day 1 Teacher Notes
ABC Technology Project
EU market situation for eggs and poultry Management Committee 20 October 2011.
EU Market Situation for Eggs and Poultry Management Committee 21 June 2012.
1 Undirected Breadth First Search F A BCG DE H 2 F A BCG DE H Queue: A get Undiscovered Fringe Finished Active 0 distance from A visit(A)
© S Haughton more than 3?
The E-Business Research Center ATHENS UNIVERSITY OF ECONOMICS & BUSINESS DEPARTMENT OF MANAGEMENT SCIENCE & TECHNOLOGY Trends and Investment Opportunities.
© Charles van Marrewijk, An Introduction to Geographical Economics Brakman, Garretsen, and Van Marrewijk.
VOORBLAD.
Squares and Square Root WALK. Solve each problem REVIEW:
Do you have the Maths Factor?. Maths Can you beat this term’s Maths Challenge?
© 2012 National Heart Foundation of Australia. Slide 2.
Lets play bingo!!. Calculate: MEAN Calculate: MEDIAN
Science as a Process Chapter 1 Section 2.
Understanding Generalist Practice, 5e, Kirst-Ashman/Hull
Chapter 5 Test Review Sections 5-1 through 5-4.
SIMOCODE-DP Software.
GG Consulting, LLC I-SUITE. Source: TEA SHARS Frequently asked questions 2.
1 First EMRAS II Technical Meeting IAEA Headquarters, Vienna, 19–23 January 2009.
Addition 1’s to 20.
25 seconds left…...
H to shape fully developed personality to shape fully developed personality for successful application in life for successful.
Januar MDMDFSSMDMDFSSS
Week 1.
Analyzing Genes and Genomes
We will resume in: 25 Minutes.
©Brooks/Cole, 2001 Chapter 12 Derived Types-- Enumerated, Structure and Union.
Figure Essential Cell Biology (© Garland Science 2010)
Intracellular Compartments and Transport
A SMALL TRUTH TO MAKE LIFE 100%
1 Unit 1 Kinematics Chapter 1 Day
PSSA Preparation.
Essential Cell Biology
1 PART 1 ILLUSTRATION OF DOCUMENTS  Brief introduction to the documents contained in the envelope  Detailed clarification of the documents content.
How Cells Obtain Energy from Food
CpSc 3220 Designing a Database
Traktor- og motorlære Kapitel 1 1 Kopiering forbudt.
Presentation transcript:

TU/e Service business logic framework Egon Lüftenegger, Information Systems Group, TU/e

BETA Conference De Lage Landen and TU/e: partners in knowledge Innovation initiative at De Lage Landen  This project was initiated by the former CEO of De Lage Landen (DLL) to trigger innovation and develop new business for the future. Innovation Lab TU/e

BETA Conference De Lage Landen and TU/e: partners in knowledge Project Challenges  Researching closely with the industry have unique settings and issues that need to be addressed.  Aligning the goals of industry and academia has been a major challenge. –Industry want a business development and –Academia wants a research contribution

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge Action Research! Solve practical problems while expanding scientific knowledge Baskerville, 2004, Management Information Systems Quarterly

BETA Conference De Lage Landen and TU/e: partners in knowledge Action research in Information Systems (IS)  Investigating IS with Action Research (Baskerville,1999) : 1.The researcher is actively involved, with expected benefit for both researcher and the organization 2.The knowledge obtained can be immediately applied, there is not sense of detached observer, but an active participant whishing to utilize any new knowledge based on and explicit, clear conceptual framework 3.The research is a process linking theory and practice

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge Stages in action research IS Diagnosis stage Collaborative analysis the social situation Therapeutic stage Collaborative change

BETA Conference De Lage Landen and TU/e: partners in knowledge Stages in action research IS Diagnosis stage Collaborative analysis the social situation Therapeutic stage Collaborative change

BETA Conference De Lage Landen and TU/e: partners in knowledge Diagnosis stage –Current vendor business model of DLL (Internal project derivable)  Equipment Leasing –Asset dominant  Opportunity: –Services as a new source of revenue –State-of-the-art of Innovation driven business models in financial services (Beta Report, 2010 Lüftenegger et al)  Service orientation is becoming prevalent –How to innovate our business models?  Dominant logic trap as barrier to innovate –(Chesbrough, Business Model Innovation : opportunities and barriers, Long Range Planing 2010)

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge Dominant logic trap in business model innovation  The dominant logic trap happens because the current dominant logic of a company act as a filter in a funnel that makes to ignore any other information that does not fit Service oriented business concepts Dominant logic

BETA Conference De Lage Landen and TU/e: partners in knowledge What are the relevant dominant logics? Lusch and Vargo (Journal of Marketing, over 2000 citations)  Goods Dominant logic for the manufacture era  Service Dominant logic for the service era Service oriented business concepts

BETA Conference De Lage Landen and TU/e: partners in knowledge Stages in action research IS Diagnosis stage Collaborative analysis the social situation Therapeutic stage Collaborative change

BETA Conference De Lage Landen and TU/e: partners in knowledge How we can use the service dominant logic for developing new business models? Service dominant Strategy Model Service dominant Strategy Model Service dominant logic Service dominant strategy

BETA Conference De Lage Landen and TU/e: partners in knowledge In AR, the foundation for recommendations is a theoretical framework. Consultants are expected to suggest solutions that, in their experience, proved successful in similar situations Bakerville 2009

BETA Conference De Lage Landen and TU/e: partners in knowledge Service Business Logic Framework Service Dominant Business model Service Dominant Business model Business process Model Business process Model IS Architecture and Technology Model IS Architecture and Technology Model Service Dominan t Strategy Model Service Dominan t Strategy Model Service co-production with Customers and partners Cooperative IS and technologies

BETA Conference De Lage Landen and TU/e: partners in knowledge Service Business Logic Framework Service Dominant Business model Service Dominant Business model Business process Model Business process Model IS Architecture and Technology Model IS Architecture and Technology Model Service Dominan t Strategy Model Service Dominan t Strategy Model Operational Level of abstraction Intended strategy Realized strategy

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge Service Business Logic Framework Service Dominant Business model Service Dominant Business model Business process Model Business process Model IS Architecture and Technology Model IS Architecture and Technology Model Service Dominan t Strategy Model Service Dominan t Strategy Model Business concepts Scientific knowledge As contribution to science What is a service dominant strategy? As organizational change drivers Define a service dominant strategy for the business concept co-creation What is a service dominant BM? What is the BPM for a SDBM? What are the underlying IS Arch and technologies? Define a service dominant business model for the business concept Define a BP model for the business concept Define the IS Arch and Technologies for the concept

BETA Conference De Lage Landen and TU/e: partners in knowledge Service Business Logic Framework Service Dominant Business model Service Dominant Business model Business process Model Business process Model IS Architecture and Technology Model IS Architecture and Technology Model Service Dominan t Strategy Model Service Dominan t Strategy Model Business concepts Scientific knowledge As contribution to science As organizational change drivers Defined business conceptsDefined Framework Case building Framework building Case building

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge Scientific contribution to the development of Service Science Service dominant Business model Service dominant Business model Business process Model Business process Model IS Architecture and Technology Model IS Architecture and Technology Model Service dominant Strategy Model Service dominant Strategy Model Management constructs Cooperative IS Holistic view for Service Science

BETA Conference De Lage Landen and TU/e: partners in knowledge

BETA Conference De Lage Landen and TU/e: partners in knowledge