The Flea Phenomenon and Career Planning Group HTY 00639205.

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Presentation transcript:

The Flea Phenomenon and Career Planning Group HTY

How We Fix Our Story Idea Focus: Senior students and their future choices. Target Audience: Younger students Perspective: Success and difficulties in making and fulfilling the choices and advises for younger students.

No News Topic Too Broad Perspective not specific

Phenomenon: There are students around beida renting houses and preparing for kaoyan. Focus: Students who keep taking part in kaoyan year after year. Perspective: The gap between students efforts and admission officers standards

No news Not closely related to target audience

Focus: the lack of career planning among Chinese students Perspective: By comparing college career planning in America and China, we aim to propose the necessity of the improvements in this.

News and phenomenon: Flea ( those who constantly change their jobs after graduation)