Blue Ocean Strategy: Use by Nintendo in the Red Ocean Video Game Industry Daniel Fischbach 20 February 2007

Purpose In my documentary study, I plan to give the audience a clear view of the Blue Ocean strategy form of marketing, compare it to other forms of marketing, and discuss how Nintendo is using it to its advantage.

Variable Model Complexity Pleasure factor (satisfaction, intuitiveness) Future History of Nintendo Context of technology (Wii/DS) Nintendo & Marketing (with comparisons) Simulation – A case study of Nintendo Wii Simulation / Changes in the video game industry

Brief history of Nintendo Information about the new Wii console The above two will talk about Nintendos new marketing strategy, as well as compare it to the strategy they have used in the past and the strategy their rivals are using right now

Interviews Business experts from NJIT School of Management (face to face) Bloggers ( ) Users (face to face)

Interviews (face to face, telephone, , etc.) NJIT electronic library HBR article (Business Search Premiere) Web Current game news sites, blogs, etc. Collecting Information

Website Text (including interviews) Audio of interviews Photos (marketing & enjoyment) Flash video E keynote & others Presentation

Knowledge Marketing techniques Nintendo Changes in the video game Industry Gaming as something simple Value

Please see: thinkinginpixels.com/nintendo - OR - danielfischbach.com/nintendo Progress?