Youve Got To Have Friends How to Win Friends and Influence People Online.

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Presentation transcript:

Youve Got To Have Friends How to Win Friends and Influence People Online

Youve Got to Have Friends Kevin Miller, President Elizabeth Johnson, Director of Public Relations and Content Development

Youve Got to Have Friends Overall Marketing Goals Social Media is one of many ways to connect with: Members Prospective members Your members customers Electricians Apprentice recruits Other influencers

Youve Got to Have Friends Overall Marketing Goals Social Media should integrate with overall marketing strategy, including: Digital (website, ) Advertising (print, radio, online) Public Relations Direct Mail Collateral Face-to-face

Youve Got to Have Friends Overall Marketing Goals Social Media reaches people in different ways than other marketing media: Creates a more personal connection Is more spontaneous Allows for easier feedback Reaches younger demographic

Youve Got To Have Friends Top 15 Social Media Sites as of March 1, 2011* 1. Facebook 2. twitter 3. MySpace 4. Linkedin 5. Ning 6. Tagged 7. classmates 8. hi5 9. myyearbook 10. Meetup 11. bebo 12. mylife 13. friendster 14. myHeritage 15. Multiply *Per

Youve Got to Have Friends Social Media Strategy Twitter: Share information and showcase expertise. Connect with general contractors, BIM experts, green building experts, journalists and bloggers. Facebook: Showcase organization by sharing photos, videos, links to news articles, and encouraging participation and dialogue by posting polls and questions.

Twitter Begin Making Connections Online. Find people in your industry/geographic region to follow. Their tweets will appear in your timeline. Many people will follow you back and your tweets will appear in their timeline. Search Box

Twitter Join the Conversation. Listen to others tweets to see what they are talking about. Answer questions, share resources and retweet interesting tweets to your followers.

Twitter Tell Your Offline Connections You are on Twitter. Add a link to your Twitter account on your website, include it on advertising, e-newsletters and in your signature.

Twitter Stick With It! Maintain regular participation in the conversation.

Facebook Start Your Facebook Page. When you set up your page, add interesting content to your page. Give people stuff to read through, comment on, or like.

Facebook Go Elsewhere to Advertise Your Facebook Presence. Add a link on your website, include it on advertising, e-newsletters, your signature and tweet it out. Consider Facebook Ads. Ad campaigns are targeted by all sorts of demographics such as age, gender, geographic location and other pages people like.

Facebook Keep it Up! Add new content regularly and encourage your pages friends to post event photos or comment on posts. Plus, comment on other organizations pages.

Thank you! Read more on our blog, FMG Talking Points, at Facebook &