Strategy staying on track Bruce Duggan Director BullerCentre.com

Staying on Track focus 1.lunch alone 2.the no-cost benchmark 3.the $10 retreat 4.trading worries 5.strategy on a Post-It tools a.the strategy question b.goals c.making SWOT useful d.competitive advantage e.competitor triangle only need 1 from each column

Focus 1.lunch alone at least once a month take a notebook no other paper no electronics sit for at least 40 min write down everything about work that comes into your head

Tools a.the strategy question How can we thrive?

Focus 2.the no-cost benchmark Google SME Benchmarking ToolSME Benchmarking Tool Industry Canada StatsCan

Tools b.goals hard profit growth position risk soft management employee community society 1 only

Focus 3.the $10 retreat a ½-day retreat once a quarter maximum no frills use a tool or ask What are you worried about? What could bite us? What opportunity are we missing?

Strengths ~~~ Weaknesses ~~~ Opportunities ~~~ Threats ~~~ c.making SWOT useful 1.____________ 2.____________ 1. ____________ 2. ____________ 1. ____________ 2. ____________ 1.____________ 2.____________ actions Weaknesses ~~~ Strengths ~~~ us Threats ~~~ Opportunities ~~~ our world Tools

Focus 4.trading worries non-competing peer once a month bring up your worries bring up your hopes for the company

Tools d.competitive advantage i.value proposition options ii.competitive advantage questions Whats our value proposition? Why will people prefer to buy what were selling? Niche Our distinctives

Tools d.competitive advantage i.value proposition options price features execution pick only 1

Value Proposition Options PRICEFEATURESEXECUTION DirectTangibleAvailability PriceQualityTiming Discount structurePerformanceConvenience RebatesProprietary propertiesDelivery Credit ratesPre- & post- sales serviceReliability IndirectOptions / choiceIntensity Financial assistanceGuaranteesSales hustle Capital vs. operatingIntangible/ImageService hustle Life cycle costDesignFriendliness Cost absorptionFashions Prestige Personality

Can we actually beat our competition at this? Can we live off this value proposition? What percentage of potential customers actually want this value? Can we reach them economically? Will they pay us enough? d.competitive advantage i.value proposition options price features execution ii.competitive advantage questions Tools

e.competitor triangle You can have it fast, you can have it cheap, you can have it good. Pick any two. fast cheapgood What 3 product qualities do my sectors customers value most?

Tools e.competitor triangle speed pricequality What 3 product qualities do my sectors customers value most?

Tools e.competitor triangle accessibility pricequality True North Hideaway Trails End Ross Resort Pipestone Happy Landing What 3 product qualities do my sectors customers value most?

Focus 5.Strategy on a Post-It

Strategy staying on track Bruce Duggan Director BullerCentre.com