Course: Organizational Research Unit: 3 Collecting DataID: Christy 1 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions Drop Down template Answers on next slide Identify whether the data source shown is a primary source or a secondary source. Choose the correct option for each dropdown list, then click Check Answer. You may click the Hint button for additional help. Consultant recommendations Drop Down Choices Primary Secondary Check Answer Select One For each question, choose the best option from the drop down list. When you are finished, click Check Answer. Hint Hint text: Primary sources are original, unaltered sources of raw data. Secondary sources are interpretations, analyses, or summaries of raw data. Select One Financial records Customer demographic data Magazine reviews Direct observations of employees

Course: Organizational Research Unit: 3 Collecting DataID: Christy 2 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions Drop Down template Answers for slide 1 Feedback in checkboxes to the right (green checkmarks for correct, red Xs for incorrect). Identify whether the data source shown is a primary source or a secondary source. Choose the correct option for each dropdown list, then click Check Answer. You may click the Hint button for additional help. Consultant recommendations Check Answer Secondary For each question, choose the best option from the drop down list. When you are finished, click Check Answer. Hint Primary SecondaryPrimary Financial records Customer demographic data Magazine reviews Direct observations of employees

Course: Organizational Research Unit: 3 Collecting DataID: Christy 3 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions BrainChild Toys is expanding their business from small stores in the Northwest U.S. to a web-based business providing online ordering of their educational toys. The company has decided to conduct a customer survey to determine how many of the customers who currently shop in the brick-and-mortar stores would be likely to use the new website. They have asked for your advice on which method would be best to obtain this information. After further discussion, you discover that the company is willing to invest the expenses for reasonably thorough research. It is more important to them to get an accurate assessment of customer interest than to save money. Click the forward arrow to continue. Scenario for the rest of the activity Nothing interactive on this page, but students will have the option to view this text later. Feel free to change the graphics and rearrange this however you would like.

Course: Organizational Research Unit: 3 Collecting DataID: Christy 4 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Mail postcard survey to customers Twisty List template Scenario button should reveal the scenario from slide 3. Observe customers in stores Scenario Click on the method you think would be most effective. Click on the method which you believe to be most appropriate to view more information. Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 5 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Click on the method which you believe to be most appropriate to view more information. Twisty List template Screen for: Choice 1 (Mail postcard survey) A postcard survey is likely to have a very low response rate. It will be difficult to gain enough information from a small response. Choose another method. Mail postcard survey to customers Observe customers in stores Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 6 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Click on the method which you believe to be most appropriate to view more information. Twisty List template Screen for: Choice 2 (Observe customers in stores) Observing customer behavior in stores will not provide any information about their website usage. This would not be helpful for this situation. Choose another method. Mail postcard survey to customers Observe customers in stores Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 7 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Click on the method which you believe to be most appropriate to view more information. Twisty List template Screen for: Choice 3 (Telephone survey) Have the yellow textbox on the right scroll if necessary. If the company already has a database of customer phone numbers, this might be a good option. Although it is more expensive, the response rate will be higher than for self- administered surveys. Also, more complex information can be gathered with an interview than with self- administered surveys. You may review other methods or move forward in the activity. Mail postcard survey to customers Observe customers in stores Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 8 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Click on the method which you believe to be most appropriate to view more information. Twisty List template Screen for: Choice 4 ( surveys) Have the yellow textbox on the right scroll if necessary. Like all self- administered surveys, an survey will probably have a low response rate. You will also bias your results to only include customers who have provided an address, which may not be a representative sample. Choose another method. Mail postcard survey to customers Observe customers in stores Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 9 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions As a research consultant for BrainChild Toys, which of the following methods would you recommend for collecting the requested customer data? Click on the Scenario button to review the information about the company. Click on the method which you believe to be most appropriate to view more information. Twisty List template Screen for: Choice 5 (Face- to-face interviews) Have the yellow textbox on the right scroll if necessary. This may be a good choice because the company is willing to invest enough expense. The response rate will be fairly high, and no other information (such as telephone numbers) is required. More complex information can be gathered with an interview than with self- administered surveys. If time and resources allow, it would be beneficial to also conduct focus groups before starting interviews. You may review other methods or move forward in the activity. Mail postcard survey to customers Observe customers in stores Telephone survey surveys to customers Face-to-face interviews in stores

Course: Organizational Research Unit: 3 Collecting DataID: Christy 10 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions 10 Checkbox template Please make these checkboxes, not letters. Correct answer: C. Positive feedback: Correct, the response alternatives for this question are unclear. Different individuals may have different understandings of sometimes. Better options would be anchored ranges, such as Never, <5 times a year, 6-10 times a year, or greater than 10 times a year. A team at BrainChild Toys created a draft of questions for the face- to-face interviews. They have asked you to review and edit their questions. Check the boxes for all problems you see with the question and response alternatives below. How often do you make purchases at BrainChild Toys? Never, Rarely, Sometimes, or Frequently? A.Double-barreled question B.Inappropriate level of language C.Unclear response alternatives D.Nothing; this question is fine Check Answer Check the box(es) for each correct answer. When you are finished, click Check Answer. Negative feedback: Incorrect. The response alternatives for this question are unclear. Different individuals may have different understandings of sometimes. Better options would be anchored ranges, such as Never, <5 times a year, 6-10 times a year, or greater than 10 times a year.

Course: Organizational Research Unit: 3 Collecting DataID: Christy 11 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions 11 Checkbox template Please make these checkboxes, not letters. Correct answers: A, B, and D. Positive feedback (display only if they get all 3 correct): Correct, this question poses many problems. It is confusing because it is too long and several terms are unclear (the standards for likely and unlikely are undefined, as is near future). Customers may or may not know what the most popular products are. Check the boxes for all problems you see with the question below. Would you be likely or unlikely to use our online store if it opened in the near future, offering our most popular products? A.Question is too long and too wordy B.Standards are unclear C.Language is too highly technical D.Too much knowledge is assumed of audience E.Nothing; this question is fine. Check Answer Check the box(es) for each correct answer. When you are finished, click Check Answer. Negative feedback: Incorrect. A, B, and D are correct. This question poses many problems. It is confusing because it is too long and several terms are unclear (the standards for likely and unlikely are undefined, as is near future). Customers may or may not know what the most popular products are. Although it is confusing, the language is not too highly technical.

Course: Organizational Research Unit: 3 Collecting DataID: Christy 12 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions 12 Checkbox template Please make these checkboxes, not letters. Correct answer: B. Positive feedback: Correct, this is a double-barreled question. The information gained from this question would be impossible to accurately interpret. Check the boxes for all problems you see with the question and response alternatives below. Have you or anyone in your household ever visited or made a purchase from an online retailer? Yes or No A.Outside of the scope of this survey B.Double-barreled question C.Inappropriate level of language D.Nothing; this question is fine Check Answer Check the box(es) for each correct answer. When you are finished, click Check Answer. Negative feedback: Incorrect. This is a double-barreled question. The question is directly related to the purpose of the survey, and the language is appropriate, assuming the interviewer is speaking with adult customers.

Course: Organizational Research Unit: 3 Collecting DataID: Christy 13 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions Paragraph template Model answer: The original question asks four different questions. To analyze all the information separately it should be split as shown here: 1. Have you ever visited the website of an online retailer? 2. Have you ever made a purchase from an online retailer? 3. Has anyone else in your household ever visited the website of an online retailer? How would you rewrite the double-barreled question so it will provide useful information to BrainChild Toys? Type your answer below. When you are finished, click Check Answer to view the model answer. Have you or anyone in your household ever visited or made a purchase from an online retailer? Type your answer here. Check Answer Type your answer in the space provided and click Check Answer to view the model answer. 4. Has anyone else in your household ever made a purchase from an online retailer?

Course: Organizational Research Unit: 3 Collecting DataID: Christy 14 ORG101: Unit 3 – Collecting Data PQ AR QuestionsPresentation ActivityResources Instructions Paragraph template Model answer: It depends on what the goal of the research is and how specific they want the data to be. If they wish to have separate information on, for example, the primary purchaser and the rest of the household, the question needs to be split. If they are only interested in the household, they could simply ask, Has anyone in your household ever made a purchase from an online retailer? The effect of this question is that if they change their minds later, they will be unable to separate household data from respondent data. Are there any reasons why BrainChild Toys might choose to not split this double barreled question into four parts? What are the possible repercussions if they keep the question in its current format? Type your answer below. When you are finished, click Check Answer to view the model answer. Have you or anyone in your household ever visited or made a purchase from an online retailer? Type your answer here. Check Answer Type your answer in the space provided and click Check Answer to view the model answer.